Marketing Manager, Real Estate

COMPANY OVERVIEW Wesgroup started as a family business in British Columbia more than 60 years ago and today is one of Western Canada’s largest private real estate companies with a diversified portfolio spanning across residential and commercial real estate. Wesgroup owns and manages over 4.4 million square feet of commercial and multi-family real estate and has built almost 10,000 homes in communities across BC. With the active projects in our development pipeline, the portfolio is forecasted to grow to 6.7 million square feet by the end of 2031.
Our operations are vertically integrated, encompassing land acquisition, development, construction, finance, design, marketing, sales, leasing, and property management. Wesgroup is poised for substantial growth over the next several years and in preparation for this exciting and challenging phase, we are actively seeking a highly engaged, driven and experienced Marketing Manager to join our team.
You will be responsible for leading end-to-end marketing strategy and execution across multiple residential developments. You will focus on building scalable, brand-led strategies that evolve across project phases and channels, while balancing strategic thinking, hands-on execution, and cross-functional leadership.
This position is a 12-month fixed-term contract with the potential to become permanent.
Strategy & Planning
Own and drive project‑level marketing strategy and execution across multiple residential developments, ensuring alignment with broader brand and campaign direction.
Develop scalable marketing strategies that can be leveraged across phases and channels.
Anticipate project lifecycle stages and plan marketing programs accordingly.
Execute integrated campaigns across owned, earned, and paid channels (email, social, digital, on-site).
Oversee development of branding, collateral, media plans, and presentation centre assets.
Strengthen project and corporate storytelling through campaigns and collaborations.
Contribute to corporate brand and website initiatives alongside Communications.
Partner with Sales, Development, Construction, and Communications to ensure alignment and market responsiveness.
Support on-site execution and ensure consistency across teams and channels.
Manage agencies, vendors, and creative partners across multiple initiatives.
Performance & Optimization
Track and report on campaign performance using data and insights.
5+ years in real estate or complex, project-based marketing environments.
~ Understanding of presale development lifecycle and phased marketing.

Marketing Expertise
Strong foundation in brand-led marketing, positioning, and storytelling.
Ability to evaluate performance and adjust strategy based on insights.
Digital & Analytical Skills
Strong knowledge of digital channels, CRM systems, and paid media.
Ability to interpret data, generate insights, and guide agency decisions.
Microsoft Copilot) to support workflows.
Advanced Microsoft Office proficiency.
Familiarity with Adobe Creative Suite or Figma (asset).
Market & Channel Awareness
Understanding of social media trends, emerging platforms, and influencer marketing.
Strong organizational and project management skills with attention to detail.
Excellent written and verbal communication, including proofreading.
Secondary language is an asset.
Actual offered salary will depend on individual experience, qualifications, geographic location, market conditions for the role, and internal equity.
Annual Bonus Program: Wesgroup offers a competitive Annual Bonus Program that is intended to financially reward eligible employees for their contribution to the Company’s financial and overall success.
An entrepreneurial environment that enables people to do their best work and make a meaningful contribution to our local communities.
A competitive compensation package with robust and extensive health benefits supplemented by a generous Health Care Spending Account, and a competitive time off program.
A Lifestyle Spending Account which includes coverage for fitness, daycare, and eldercare costs.
A fun and inclusive culture supported by an employee-led Culture Committee with sponsorship from the CEO, providing opportunities for participation in group workouts, team sports, company-wide social events or celebrations, and other great initiatives.
Wesgroup supports a broad range of community initiatives through donations and employee volunteer activities, including giving all employees 5 paid days off to volunteer their time each year to give back to our communities.
A beautifully designed office downtown with incredible views of the ocean and North Shore mountains, directly across the street from the Burrard sky train station.
If you are interested in exploring this exciting opportunity to join one of Western Canada’s largest real estate companies, please apply via LinkedIn or email your resume to Ash Holmes at Taylor Ryan Executive Search – ***email_hidden***.