Marketing and Admissions Officer

Job Responsibility:

TITLE: Marketing and Admissions Officer

Alexander Academy is an independent co-educational high school located in Downtown Vancouver, British Columbia (BC), Canada. We offer the BC high school graduation program in a culturally rich and academically challenging environment for students in grade 10-12. Alexander Academy is committed to international mindedness and fostering a sense of global citizenship while creating a safe and rich learning environment for all students. We are looking for an experienced Mandarin speaking Marketing and Admissions Officer for a permanent full-time role starting immediately .

POSITION OVERVIEW:

Reporting to the Director of Admissions and Business Development, the Marketing and Admissions Officer will be an experienced and innovative team player. The appointed person has two main functions. Working closely with the school's Director of Admissions and Business Development, the first function is to provide admissions support within the school's administrative structure. The second function is working on recruitment and marketing initiatives for the school.

REPORTING RELATIONSHIP: Director of Admissions and Business Development

EMPLOYMENT TYPE: Full-time, Permanent

WORK WEEK: The Marketing and Admissions Officer is expected to work during the regular business hours, Monday to Friday, 8:30am to 4:30pm (including an unpaid 30-minute lunch break) for a total of 40 hours per week. Occasional overtime and weekend work may be required when needed.

LOCATION: The position is located at #400 - 570 Dunsmuir Street, Vancouver, BC, V6B 1Y1, Canada.

QUALIFICATIONS:

• Native or bilingual proficiency in both English and Mandarin
• Bachelor's Degree in either Business Administration, Arts, Education, or another suitable program, with a minimum of 2 years professional experience in marketing and/or school admissions
• Excellent interpersonal skills
• Superior teamwork capabilities
• Superior oral and written communication skills in English and Mandarin
• Ability to maintain professionalism and cordiality when working with others
• Strong ability to take initiative and complete tasks as assigned
• Strong familiarity with Microsoft Office (Excel, Word, MS Outlook, MS PowerPoint)
• Highly organized, diligent, and detail-oriented
• Capacity to provide accurate assistance, information, instructions to students and staff in a helpful, friendly, and professional manner
• Already living in Vancouver with a Canada work permit

SPECIFIC DUTIES AND RESPONSIBILITIES: Admissions:

• Fielding questions on admission as well as general school information from students, parents, and agents
• Coordinate school campus tours
• Maintain online admission appointment calendar and coordinate applicant interviews
• New agent follow-up and agent communication
• New student follow-up
• Coordinate Student for a Day events
• Assist with webinars
• Organize, manage, and input information into registration database
• Compose invitation letters (students/families) ongoing as requested
• Notifications for new and returning students ie: new student orientation packages & emails for each semester
• Provide reception coverage

Recruitment and Marketing:

• Build strategic relationship with agencies and other stakeholder groups both locally and overseas
• Meet with and enroll students based on their educational specifications & requirements
• Liaise with agents for enrollment and marketing purposes
• Travel to various international destinations for educational fairs and agency meetings (Covid-19 protocols preventing international travel for the time being)
• Promote Alexander Academy's educational programs through social media and other online applications
• Assist the Director of Admissions and Business Development in conceiving, implementing, administering, and evaluating marketing plans
• Assist with planning student events, including orientations, graduations, and other school events
• Able to maintain cooperative relationships with schools, universities, community organizations and other institutions
• Develop, integrate, and manage content for the school website, newsletter, blogs, email campaigns, and social media platforms (ex. Facebook and Instagram)
• Conduct research and analysis, gather information, write articles and stories, edit content, and adapt material to online format, tone, voice, and style
• Produce online media analysis, activities, and design on every facet of Online Marketing Campaigns and report Marketing ROI Metrics and input into the Internal Customer Relationship Management (CRM)
• Manage ongoing processes and tasks associated with SEO and CRM system
• Perform other duties as assigned by the Head of School and Director of Admissions and Business Development

HOW TO APPLY:

Please apply by sending a PDF copy of your cover letter and detailed resume to View email address on ca.edajobs.com. We thank all interested parties. We regret that only those candidates selected for an interview will be contacted.

For more information, please visit our website at:

Job Types: Permanent, Full-time

Salary: $50,000.00-$65,000.00 per year

Education:

• Bachelor's Degree (required)

Experience:

• Marketing and/or Admissions: 2 years (preferred)

Work Location: In person