Marketing Analyst
$60k - $85k per yearCymax Group Technologies
Job Responsibility:
Who We Are
Cymax Group Technologies is a leading eCommerce technology and logistics services platform for big & bulky vendors and retailers. We maximize the best of technology, automation, and AI to simplify the complexities of eCommerce through our two products - Channel Gate and Freight Club. We partner with vendors and retailers to tackle some of the industry's biggest challenges, offering prescriptive recommendations to optimize their ROI in a competitive market. Our remote-flexible team works to support our partners from the US and Canada.
About the Role
Are you passionate about driving marketing success through data-driven strategies? As a Marketing Analyst, you'll play a pivotal role in shaping category-specific marketing strategies for a diverse portfolio of furniture brands. Your expertise will be crucial in optimizing marketing campaign performance across multiple platforms, including Google, Amazon, Walmart, and eBay.
We are looking for a strategic thinker with strong analytical skills and the ability to work seamlessly across teams. If you're ready to make a significant impact and thrive in a collaborative environment, we want to hear from you!
This is a hybrid role, based in the Vancouver, BC area
What You'll Be Doing
- Advertising Campaign Management: Strategize, manage, and optimize advertising campaigns primarily on Google, while also supporting Amazon, Walmart, eBay, and other PPC platforms to maximize product sales growth.
- Category and SKU Analysis: Conduct detailed analysis to identify areas for improvement in seller metrics (Buy Box, BSR, ACOS, etc.), collaborating closely with vendor and merchandising teams.
- Google Shopping Campaigns: Manage and optimize Google Shopping campaigns by ensuring product feed accuracy, improving ad placements, and implementing bid adjustments to increase profitability.
- Google Ads Campaigns: Design, execute, and optimize Google Ads campaigns, tracking performance metrics (ROAS, CPA, CTR) to identify opportunities for improvement.
- Cross-Channel Marketing Strategy: Develop comprehensive marketing strategies across paid media channels, including search, shopping, and display.
- Market Research: Perform product and keyword research to understand the market landscape and inform campaign strategies.
- Performance Insights: Regularly communicate and present performance insights to internal and external stakeholders
What You Bring
- PPC Campaign Management: Extensive experience in managing pay-per-click (PPC) campaigns on Amazon Advertising and Google Ads.
- Sales Growth: Demonstrated success in significantly increasing product sales across Amazon, Walmart, eBay, and other major marketplaces.
- Research Tools: Proficient in utilizing research tools (e.g., Helium 10) to strategically optimize product listings.
- Project Management: Proven ability to manage multiple projects efficiently, even under tight deadlines.
- E-commerce Expertise: Strong expertise in e-commerce platforms, SEO, and enhancing product searchability.
Bonus Points If You Have:
- Basic SQL knowledge
- Certifications in Google Ads and Amazon
Compensation
The Salary Range for this role is between $60,000 and $85,000, depending on experience. Our salary ranges are determined by role, level and location. We offer a comprehensive range of benefits which includes:
- Health and wellness support for our team members and their families including an employee assistance program
- 100% paid premiums for health and dental benefits in Canada
- Paid time off
- Easy access to online and phone-based counselling services
- And a remote-flexible work environment.
Join Our AI Journey at Cymax Group!
At Cymax Group, we thrive on innovation and entrepreneurship. As an AI-first organization, we are on an exciting journey to continuously grow and evolve our focus on AI, empowering our people at all levels. Our fast-paced environment encourages agility and nimbleness, enabling our team to adapt swiftly to changing market dynamics. We're passionate about continuous learning and growth, offering opportunities for professional development. Our data-driven decision-making ensures we make informed choices that lead to success. If you're excited about making an impact and being part of a dynamic, AI-empowered team, you'll feel right at home here.
Join us and be part of a dynamic team that values innovation, collaboration, and excellence. Apply now to make a significant impact at Cymax Group Technologies and Freight Club!
Accessibility
We can provide accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.
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