Sales Order Administrator / Customer Service

Sales Coordinator, Western Canada
Sales Manager, British Columbia
About Authentic Wine & Spirits Merchants
Authentic Wine & Spirits Merchants (AWSM) is one of Canada’s leading wine and spirits agencies, representing a diverse portfolio of premium wine, spirits, and beverage alcohol brands from around the world. AWSM is committed to delivering exceptional service to our suppliers and customers while fostering a collaborative, high-performance culture.
We are seeking a Sales Coordinator to support our Western Canada Sales Team in a dynamic and fast-paced environment.
The Sales Coordinator, Western Canada provides support to the Western Canada Sales Team through reporting, analysis, coordination, and operational support. This role works closely with Sales Managers, Marketing, Logistics, and external partners to ensure reporting, sales activities, events, and customer requests are executed accurately and efficiently.
Sales Analysis & Reporting (20%)
Partner with Provincial Sales Managers and the Western Canada Director of Chain Accounts to support sales growth through reporting, presentations, and analysis.

Perform analysis as needed to identify market trends and create meaningful business cases which will:
Assist in targeting top accounts with core SKUs
Identify distribution gaps and sales opportunities
Support quarterly sales objectives

Assist in BC/AB quarterly sales presentation development
Chain/territory data analysis for supplier presentations
Liaise with Chain Buyers to provide information and data when required
Build and update chain account LTO grids
Track AWSM chain account flyer and newspaper ads
Work with Director of Chain Accounts / Provincial Sales Managers to communicate key account information (e.g. upcoming program activity)
Produce reports to track specific account performance as directed by Sales Managers (e.g. on-premise features, country of origin reports)

Coordinate execution of sales and marketing events in support of Sales and Marketing Managers.

Coordinate supplier itineraries and ensure in-market execution requirements are met
Maintain supplier travel schedules and provide updates as required
Support major events including Family of Wines, Vancouver International Wine Festival, IVSA, Stampede, Winnipeg Wine Festival, and other regional activations
Coordinate logistics including product ordering, staffing, setup/teardown, materials, timelines, and compliance requirements
Ensure event materials, samples, POS, and execution standards meet AWSM expectations
Confirm product accuracy, vintages, delivery timelines, and post-event cleanup requirements

Sales Team Support & Coordination (30%)
Support Sales Team execution by coordinating requests, consolidating feedback, and ensuring timely delivery of materials and information.

Support requests for marketing assets (sell sheets, shelf talkers, backers, graphics, digital assets)
Monitor inventory of sales materials and coordinate replenishment requests
Consolidate field feedback for Marketing, including competitor activity and activation opportunities
Coordinate tasting schedules and ensure tasters have required materials and information
Collect and organize OCM field execution evidence
Maintain weekly unable-to-ship reports and highlight issues
Collaborate with Graphic Designer and Marketing to manage POS costs and shipping efficiency

Sales Operations & CRM Support (30%)
Support operational processes and reporting systems that enable sales execution and performance tracking.

Manage XRM and internal target systems (training provided)
Input quarterly sales targets and maintain reporting across Western Canada markets
Run weekly and monthly performance updates as required
Calculate performance vs KPI targets and report results to Sales Managers
Manage Liquify in conjunction with the BC Sales Manager, including inventory reports, WPP/TPR updates, and product requests
Coordinate direct customer ordering processes (Liquify and other domestic systems)
Coordinate periodic 306/7/9 budget reporting as directed by Sales Managers
Coordinate quarterly sales meetings and prepare presentation materials

Administrative Support

Phone coverage as scheduled
Holiday and out-of-office coverage support for reception/front desk
Cross-functional support with Sales, Marketing, Operations, and Finance as required

Experience in sales coordination, reporting, data analysis, or business support preferred

Strong analytical skills and ability to interpret sales data
Technical Skills

Advanced Microsoft Excel, PowerPoint, and Word
CRM and reporting system experience considered an asset

Accommodation is available upon request throughout the recruitment process.