Assistant(e) Marketing & Sales (M/F)

Reporting to the Director Marketing, the Marketing Associate supports, initiates and executes Evoco’s marketing programs. The Marketing Associate facilitates sales and business development through lead generation, lead nurturing; develops compelling sales tools, collateral and company website; continually evaluates performance against plan, and recommends the adjustment of marketing strategies and plans when required.

Research new and emerging marketing program opportunities to identify appropriate options for Evoco.

• Support, develop and implement marketing programs, including assisting with creative and concept development, program plan and budget, implementation of plan, and measurement of results.
• Assist in development – and lead execution – of marketing launch plans, in support of launch of new Evoco products and services.
• Maintain marketing program information and key supporting documents in Salesforce.Using Hubspot Marketing Automation platform, to drive and measure performance of various outbound and inbound marketing initiatives.
• Develop, implement and measure the results of lead generation and nurturing programs such as trade shows, webinars, email, online and direct marketing. Test new program types, messages/content, media.
• Uses Salesforce.com as the primary corporate database for contact information for all customers, prospects/leads, partners, vendors, analysts, media and others. Develop the expertise to use Salesforce.Marketing Communications.
• Design, write, and oversee the production of product marketing materials including sales presentations, product brochures and data sheets, web content, white papers, and other materials as required.
• Concentration in Business or Marketing preferred.
• At least 5 years’ experience in marketing with relevant B2B industry experience or technology services experience an asset.
• Strong leadership and consensus-building skills, able to work directly with Sales team, executives, partners, and product manager(s), at all levels.
• Pragmatic Marketing certification is an asset.