Director of Sales and Marketing

We are looking for a Director of Sales and Marketing to join our team!

Are you a strategic thinker with a passion for driving sales success? Join us as our Director of Sales and Marketing and lead our team to new heights.

Job Description

As the Director of Sales and Marketing, you are responsible for creating and executing sales strategies that support the overall strategic goals of the organization. The role requires resourcefulness and drive; a natural influencer that can lead a team of high performers. You will be the champion of managing the company’s proactive sales efforts by leading and teaching your people to make business decisions that are focused on upholding the highest standards in guest service while delivering against key financial goals and performance metrics.

Pomeroy Perks

• Competitive wages and Health and Wellness benefit plan.
• Paid on-the-job training with additional learning opportunities.
• Growth and development opportunities, both personal and professional.
• Personal days: 5 per year after 90 days of continuous full-time employment.
• Pomeroy Stay Travel Program.

Key Focuses

• Sales Leadership                
• Leads, mentors, and motivates the sales team to drive performance and meet/exceed sales objectives.
• Develops positive, proactive, and disciplined communication programs across the organization.
• Builds working relationships that support the achievement of organizational goals.
• Conducts weekly Sales (Hunter) Meetings to ensure fiscal revenue targets are being actively pursued and that their people are held accountable for agreed sales activities and performance against personal and team goals.

Client Relationship Management

• Cultivates and maintains strong relationships with key clients, understanding their needs and ensuring satisfaction with services.
• Identifies opportunities for upselling and cross-selling to existing clients, maximizing revenue potential.
• Conducts and structures meetings in a timely manner with a focus on building long-term value-based client relationships.  

Proposal Development & Strategic Planning

• Works closely with the sales team to create compelling proposals and presentations that showcase capabilities and address clients' specific needs.
• Leads the development of strategic plans for each key account, working with each member of their Sales Team to optimize account volumes in support of overall revenue targets.  

Performance Metrics & Reporting

• Works collaboratively as a member of the Revenue Management Team in developing effective revenue strategies and sets aggressive goals that drive the property's financial performance.
• Forecasts business volumes on a 30/60/90 day and rolling 12-month basis.
• Works within budgeted parameters; further, when revenues vary from budget, there is a plan in place to adjust expenses to optimize flow-through rates down to Gross Operating Profit.

Our Ideal Candidate

• Completes work processes and checklists that seamlessly support the Core Value of Quality:  We are committed to achieving excellence and upholding the highest standards in product and service.
• Communicates, interacts, and behaves, supporting the Core Value of Honesty:  Honesty in action is   doing what you commit to do in the manner you commit to doing it.
• Contributes to a collaborative workplace, supporting the Core Value of Family:  Relationships are rooted in trust, honesty, respect, and gratitude. One member’s success is the success of all in our family.

Experience/Passions/Education

• Bachelor’s degree in Business, Marketing, or a related field. MBA is a plus.
• Proven experience 5+ years in a senior sales role within the corporate hospitality industry.
• Strong leadership skills with a track record of building and managing high-performing teams

Amazing Perks

• Competitive wages and Health and Wellness benefit plan.
• Paid on-the-job training with additional learning opportunities.
• Growth and development opportunities, both personal and professional.
• Personal days: 5 per year after 90 days of continued full-time employment.
• Marriott Employee Travel program providing you with discounted room rates and food and beverage discounts at any of Marriott’s chain of hotels.
• Pomeroy Stay Travel Program.
• Food and Beverage discounts at the Botanicus Kitchen + Bar.

Working Conditions

The Director of Sales and Marketing may be exposed to long days and travel that, at times, may include weekends and holidays. This position is set in a fast-paced environment, with high levels of interaction with employees, guests, and other stakeholders at Westin Calgary Airport, with the opportunity to work from home on specific days of the workweek.

At Westin, we understand each guest is unique; hence, we customize care and attention to create a personalized and distinctive experience. We believe in proactively meeting guest needs and not just reactively. We inspire associates to tap into their intuition to anticipate guest’s every desire. At Westin, we offer our guests countless opportunities to maintain their well-being while restoring a sense of control so that they leave feeling better than when they arrived.

About Pomeroy Lodging



Pomeroy Lodging is Western Canada’s leader in hospitality and lodging. Driven to meet every need, we own and operate a comprehensive range of hotels and resorts throughout the West. Our investment goes well beyond the walls of our hotels and the land we build on. Pomeroy Lodging is committed to investing heavily in our people, properties, and communities.