Market Research Specialist - Remote

Are you a market researcher who loves turning insights into strategy Were looking for someone who thrives on analyzing markets mapping trends studying competitors and translating research into clear recommendations that shape real products. As a Market Researcher on the Product Management team at UFred youll drive the market research that directly informs and evolves our online academic programs - digging into industry demand audience needs competitive landscapes and growth opportunities. Youll partner with academic and operational teams to turn your findings into meaningful product improvements and decisions and youll work on product launch initiatives that bring market research to life. If youre passionate about research and want your insights to drive real change this role is built for you.
Market Research and Analysis
Research new program opportunities using labour market data competitor scans and industry trends and leverage findings to produce actionable recommendations.
Prepare concise market analysis summaries to support academic accreditation submissions and internal approvals for new program development.
Maintain basic reference files and data sources for recurring market questions.

Document product requirements and changes based on direction from product and academic leads.
Student NPS and Feedback
Run recurring NPS and other short student surveys using existing tools.
Compile and clean survey results and basic metrics (response rates scores themes).
Analyze results highlighting key issues and trends for program and student experience teams.

Analysis and Documentation
Prepare slide decks one-page summaries and simple data tables for internal meetings.
Bachelors degree in Business Education Social Sciences or a related field.

2-4 years of experience in research analytics coordination or product support within education edtech or similar digital services environments.
Comfort working with data and spreadsheets including lookups filters and basic formulas.
Clear and concise communication skills with the ability to collaborate effectively across teams in a remote environment.
Basic understanding of the Canadian postsecondary landscape and credential types (asset).
Legally entitled to work in Canada and residing in New Brunswick for the duration of employment with reliable high-speed internet for remote work.

Remote-first role within New Brunswick Canada with occasional in-office work for planning or meetings as required.
Standard office hours with some flexibility during key launch or reporting periods.
Legally entitled to work in Canada and residing in Canada for the duration of employment with reliable high-speed internet for remote work.
University of Fredericton
Since its establishment in 2005 the University of Fredericton (UFred) has aimed to provide innovative and adaptable online education. From its inception UFred has remained devoted to delivering accessible high-quality education to professionals across Canada and beyond. Nearly two decades later the University is recognized for its distinctive approach to online learning particularly in the fields of business administration and occupational health and safety.
As UFred prepares for its next phase of development the University has made strides toward global May 2023 UFred was acquired by IU Group (IUG) a prominent educational institution based in Germany. Both establishments share a commitment to making education broadly accessible emphasizing flexibility innovation and quality within their programs. UFreds educational philosophy is anchored in a dedication to accessibility flexibility and personalization. As an online educational institution UFred is committed to providing learners with a rigorous academic experience that equips them for success in a changing global environment. The University values diversity integrity and lifelong learning incorporating these principles into all aspects of its operations. UFred employs a diverse faculty of experienced professionals who bring a blend of practical knowledge and academic proficiency to the virtual classroom.
In addition to your base compensation joining the UFred team means becoming part of a rapidly expanding organization with a mission to provide quality and affordable education globally. UFred values its employees and ensures they are supported with opportunities for Wellness and Balance as well as Professional Development.
UFred employees enjoy subsidized Health and Vision Care as well as an RRSP Match program. All staff start with three weeks of vacation and everyone receives additional paid time off between Christmas and New Years. Flexible work arrangements and an Active Living Benefit are also available to help our employees maintain balance in their personal and professional lives.
Professional Development: UFred supports both internal and external opportunities to foster your growth providing resources to meet your professional development needs.
This is a full-time permanent position (35 hours) under regular business hours. The position is located in Fredericton NB with the possibility to work remotely from anywhere in New Brunswick and attend in-office meetings as required. The ideal candidate should reside in New Brunswick or be willing to relocate.
Commitment to Diversity and Inclusion
The University of Fredericton is passionately committed to ensuring a positive and professional working environment in which all people are treated with dignity and respect. We value diversity equity and inclusion and aim to provide a fair and consistent method for filling job openings in support of equality of opportunity and cultural diversity within the company. We encourage applications from all qualified applicants including women persons with disabilities Black Indigenous and People of Colour (BIPOC) people from the Lesbian Gay Bisexual Transgender Transsexual Queer Questioning Two-Spirit Intersex Asexual (LGBTQ2SIA) community and other equity-seeking groups.