Performance Analysis Manager

About WPP Media
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About WPP Media:
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. At WPP Media, we believe in the power of our culture and our people. Manager, Performance
At the heart of our agency's mission is a commitment to connecting our clients' business goals directly to high-impact media execution, ensuring every media dollar spent is accountable to meaningful business outcomes.
As the  Manager, Performance , you will play a pivotal role in ensuring that our performance media campaigns are effectively executed, continuously optimized, and meticulously aligned with our clients' business objectives. Operating at the intersection of strategy, execution, and measurement, you will act as the critical day-to-day link between our Planning, Analytics, and Activation teams.
You will be deeply embedded within key client accounts, responsible for translating high-level strategic direction into tangible, real-time performance improvements. By enforcing robust measurement frameworks, running test-and-learn programs, and analyzing data trends, you will ensure our performance strategy consistently delivers measurable business impact.
Oversee real-time performance analysis and tactical adjustments across active campaigns, ensuring all media investments are actively steered to drive measurable business outcomes.

• Performance Measurement & Reporting: Work hand-in-hand with the Analytics team to track performance trends, interpret data, and quickly apply actionable insights to improve campaign efficiency.
• Cross-Team Collaboration: Act as the primary, day-to-day connection point between our internal Planning, Analytics, and Activation teams to ensure the seamless execution of the overall performance strategy.
• Test & Learn Implementation: Own the execution of client testing roadmaps, ensuring that structured tests (A/B testing, audience testing, creative testing) are executed flawlessly and that key learnings are integrated into future campaign optimizations.
• Proactively leverage these insights and research to refine and elevate our performance media strategies.
• Assist senior leadership with budget forecasting, audience segmentation, and media planning to ensure tactical execution remains perfectly aligned with broader strategic priorities.
• Provide performance media expertise and hands-on support for additional strategic planning efforts and ad hoc client requests as needed.

We are looking for an analytical, detail-oriented, and collaborative performance marketer who loves turning data into strategic action. Performance Media Execution: Deep tactical understanding of digital performance channels (Search, Social, Programmatic, Video, and/or Commerce) and how they function together in an omnichannel ecosystem.

• Proven ability to analyze live campaign data, identify performance bottlenecks, and execute swift, strategic optimizations to improve ROI.
• Strong collaboration skills with a track record of successfully bringing together Planning, Activation, and Analytics disciplines to deliver integrated work.
• Data & Analytics Interpretation: Highly analytical mindset with the ability to look at complex performance dashboards, extract the "so what?", and turn data points into clear strategic recommendations.

Performance Measurement & KPI Alignment: Solid understanding of modern measurement frameworks, tracking methodologies, and how digital media KPIs align with overall business objectives.
Research & Trend Analysis: Skilled in using industry research tools and competitive intelligence to find audience insights and identify emerging media trends.
Planning: While Planning focuses on defining the overall media mix and brand-level audience targeting, you focus on ensuring those plans are translated into highly accountable, performance-driven tactics.

~ Analytics: While Analytics builds the data models and dashboards, you interpret that data day-to-day to make real-time optimization decisions and strategic campaign adjustments.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. 65,000 - $115,000 CAD