Performance Marketing Manager (Hybrid)

WHO WE ARE
When it comes to health were always looking for waysto push for better. Its why we were founded in the first 1957 ourfounder pharmacist William Wilkinson witnessed a mother sacrifice her healthby forgoing her own medicine to pay for her sick daughters prescription. Heknew there had to be a better way. So he introduced North Americas firstprepaid drug plan and GreenShield was born as a not-for-profit with a missionto support better health for all Canadians.

We arent just a health and benefits company. Werethe only not-for-profit social enterprise that brings worlds of coverage andcare together all in one place.
Were noble challengers purposefully building a betterway and we need the best people to help us create a more holistic approach thattakes care of the mind and body.

Our mission is to create better health for allCanadians and we know that starts with our employees.

THEROLE IN A NUTSHELL

Base Salary: CAD $94406.00 - 142069.00

Reporting tothe Director of Digital Marketing the Manager Performance Marketing willlead the development and execution of GreenShields performance marketingstrategy. This role translates business objectives into actionable media & growthplans manages multi-million-dollar budgets and drives measurable acquisitionretention and brand growth outcomes across digital channels. The successfulcandidate will combine strategic acumen advanced analytics and leadershipcapabilities to optimize media efficiency and deliver sustainable growth. Thisrole requires deep experience with digital media planning execution andmeasurement as well as the ability to translate business goals into actionablemedia plans.

Key Responsibilities

• Lead cross-functional growth & media planning with Line of Business Product Analytics Brand and MarTech teams to translate business objectives into a performance marketing roadmap.
• Set multi-quarter growth strategies establish investment frameworks and allocate $1M$5M budgets across channels.
• Own budget forecasts and cost-efficiency targets across campaigns and platforms.
• Define key KPIs and attribution considerations. Build optimization agenda and advanced measurement approaches including experimentation roadmaps attribution methodologies and data requirements.
• Identify platform opportunities (automation creative systems audience architecture) to unlock step-change performance.
• Analyze channel performance and funnel metrics to inform channel investment decisions identify growth opportunities and improve media efficiency.
• Plan implement & optimize paid media campaigns across Google Ads Meta LinkedIn and programmatic DSPs to meet performance goals (CPA ROAS LTV).
• Develop and execute test-and-learn frameworks to improve conversion rates audience targeting messaging and creative performance.
• Continuously monitor performance signals and market trends to adjust strategies and investment allocations rapidly ensuring responsiveness to changing conditions.
• Manage multiple suppliers in an agile environment including selection evaluation and performance management of media data and technology partners.
• Maintain expertise on industry trends and implement best practices to ensure competitiveness.

WHO WERE LOOKING FOR

• 10 years of progressive experience in performance marketing with expertise in financial services or insurance considered an asset.
• Proven experience managing large-scale paid media budgets and achieving aggressive performance targets.
• Advanced analytical skills including modeling forecasting and incrementality testing.
• Strong commercial acumen with ability to translate CAC LTV and payback periods into business impact and investment decisions.
• Hands on expertise managing media buying platforms (Google Ads Meta Ads Manager) analytics tools (GA4 Looker Studio) and tag management systems.
• University degree in Marketing Business or related field; equivalent work experience considered.

Leadership Capabilities

• Strategic thinker with ability to balance scale efficiency and risk in decision-making.
• Skilled in vendor and partner leadership including negotiation and governance.
• Ability to simplify complexity and synthesize multi-source data into clear recommendations.
• Curious and proactive. Actively looks to understand programs and results. Asks questions and anticipates questions from business partners and leaders
• Demonstrates agility and urgency in decision-making with the ability to pivot strategies and update plans quickly in response to market signals and emerging opportunities.
• Collaborative leader who influences through structured reasoning and shared outcomes.
• Demonstrated success in managing cross-functional teams and driving high-impact results under ambiguity.

THE CULTURE
We believe a career should be meaningful. Not just ameans to earn a living. Our culture is one where everyones voice is heard andvalued. Because thats what it takesto create better health for all. We dare to challenge the status quo. And weredriven by people who have challenged theirs. We believe that yourworkplace should empower you to be the best version of yourself. Thats why we provide aplace where you can be inspired challenged and rewarded.

Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.

We believe our people arecritical to our overall success. Inclusivity makes us a stronger smarter andmore informed organization. Being intentionally inclusive of diversebackgrounds perspectives and experiences will enhance our company culture topositively impact how we support our communities. A career at GreenShield isnt just about personalachievements its about making adifference together.

Heres to Better Health for All!

AFEW MORE DETAILS
Proficiency in English is requiredfor this position. As part of this role you will be required to communicatewith colleagues or customers who use English as their primary language. By requiring English proficiency for thisposition we aim to ensure that our employees can excel in their rolescollaborate and communicate effectively and contribute to the success of ourorganization.

GS supports diversity equity andinclusion in our teams and communities and we value the unique contributionsmade by all. Even if your experience doesnt align perfectly to everyrequirement we invite you to apply. We encourage applications fromall candidates and will accommodate needs under human rights legislationthroughout all stages of the recruitment and selection process. Please let usknow of any accommodation through Information received relating toaccommodation will be addressed confidentially.

Providing this information givesGS consent to use your personal information to assess your suitability forspecific positions future opportunities or for your personnel file. Yourrésumé will be held in strict confidence and will be viewed only by theOrganization. Information may be stored outside of Canada and could be used foraggregate statistical purposes (which uses no personal identification).

AI Usage - GreenShield leverages AI to help produce Job Descriptions and ideate on interview questions. We also leverage AI for interview transcription support.

Required Experience:

Manager