(Remote) Vice President, Sales & Marketing

Global Spatial Technology Solutions (GSTS) is a Global Maritime Intelligence company delivering solutions to enhance decision-making across the maritime and logistics industry. Our platform, OCIANA, is designed to save lives, energy and the environment on a global scale using innovative data collection and analysis techniques. GSTS is building a team to support the continued development and commercialization of this capability, which will have a major impact on maritime risk and vessel efficiency on a global scale. The VP Marketing will be a builder and operator who establishes the foundations of world-class marketing at GSTS, owning our end-to-end marketing strategy and execution as we scale our dual-use maritime AI platform across Defence & Security and Shipping/Supply Chain. Reporting to the COO, this leader will shape our positioning, build a repeatable pipeline engine, and create the marketing operating system that aligns Sales, Product, and Customer Success. If you enjoy creating clarity in complex technical domains and building a marketing function that drives measurable revenue outcomes as a hands-on player/coach, this is a rare opportunity to lead from the front.

Own marketing strategy and execution to grow pipeline and bookings across two motions: Defence & Security and Shipping/Supply Chain.

Sales enablement and field support: Build and maintain core sales assets (pitch deck, brochures, case studies, solution briefs) aligned to buyer stages and objections.

Establish the channel mix appropriate to stage (events, outbound support, partners, targeted inbound), and reporting tied to pipeline and closed revenue.

Content system leadership: Build an efficient content production workflow that reduces iteration cycles, while ensuring domain accuracy and customer resonance.

Brand and website ownership: Lead website and brand refresh efforts, ensuring the story, visuals, and proof align with GSTS’s dual-use credibility.

Partner tightly with Sales, Customer Success, and Product/Technology to ensure marketing claims match reality, feedback loops are tight, and customer insights shape messaging and content priorities.

Build the marketing operating system: Define marketing KPIs, reporting cadence, planning rhythm, and handoffs with Sales and RevOps.

10+ years as a leader in B2B marketing, including experience in SaaS or enterprise software, ideally in complex, regulated, or technical domains.

• Relevant domain experience marketing to one or more relevant sectors: defence/security, maritime, supply chain/logistics, geospatial.
• Proven experience building a marketing engine in an early-stage B2B SaaS startup, including establishing the fundamentals (ICP, positioning, funnel, pipeline reporting, lead lifecycle, handoffs) and scaling output with a lean team.
• Comfortable working in a business with limited brand presence and building the marketing foundation required to scale revenue materially over the next 24–36 months.
• Strong product marketing capability: positioning, messaging, segmentation, persona development, competitive differentiation, and proof-point storytelling.
• Experience producing high-quality sales enablement assets and running a content program that supports long-cycle enterprise deals.
• Strong operational discipline with marketing metrics: Comfortable with funnel definitions, conversion rates, attribution basics, and pipeline reporting. Experience working closely with Salesforce/CRM and RevOps processes.
• Proven ability to work effectively with sales/technical SMEs to produce accurate content in domain-heavy environments.
• All candidates must be eligible for Canadian Controlled Goods Program (CGP) clearance.

GSTS is focused on attracting unique, diverse perspectives that help drive the global maritime industry forward. Competitive salary and PTO

• 100% employer-paid health and dental benefits for you and your family
• Access to virtual mental and physical health professionals
• Remote-first culture: Enjoy the flexibility of working from anywhere in Canada, allowing you to balance your professional and personal life. Prefer to be in office? We also have Dartmouth, Nova Scotia and Montreal, Quebec offices offering flexible hybrid options.

Be part of a small, agile team that values positivity, creativity, and open communication.

Work on cutting-edge projects in a rapidly evolving field, applying your skills to solve real-world challenges.

We respect your time outside work and strive to maintain a healthy balance between professional and personal commitments.

EQUITY, PRIVACY & APPLICATION INFORMATION

We welcome applications from qualified candidates irrespective of social and cultural background, age, gender, disability, sexual orientation or religious belief.

GSTS offers a competitive salary and benefits package. At GSTS, we use Artificial Intelligence (AI) to assist in the screening and evaluation of applications to help us better identify relevant skills. GSTS maintains a human-in-the-loop policy; We collect your name, email, phone number, address, resume, cover letter and any other information you wish to provide to assess your qualifications, coordinate the recruitment process, and meet our legal and HR record-keeping obligations.

To learn about how we use and protect your data, go to our Privacy Policy.