I need a content marketing strategist

Marketing & Communications

Location: Head Office

As a Content Specialist, you will play a key role in creating, managing, and optimizing content across owned, earned, and shared channels to support brand awareness, customer engagement, and business growth. This role requires a balance of creativity and strategy, with a strong focus on delivering high-quality, audience-driven content that performs across digital platforms and emerging search experiences.

Plan, write, edit, and publish high-quality content for digital channels including websites, email, blogs, social media, and integrated marketing campaigns

• Manage day-to-day social media content execution , including content planning, publishing, optimization, and performance tracking across priority platforms
• Maintain and update content and social calendars to align with product launches, seasonal moments, PR initiatives, and marketing strategies
• Optimize content for SEO and AEO (Answer Engine Optimization) , ensuring content is structured to perform in traditional search as well as AI-powered and conversational search experiences (e.g., Conduct content audits and ensure consistency in brand voice, tone, and messaging across all channels
• Repurpose and adapt content into multiple formats (e.g., blog to social posts, PR coverage to web and social content, long-form to short-form assets)
• Use analytics and platform insights to track content and social performance, identify trends, and recommend optimizations
• Support content strategy development and ideation based on data, audience insights, and emerging industry trends
• Act as a liaison with the PR agency , supporting content coordination by:
• Providing briefs, background materials, and brand context
• Reviewing press materials for accuracy and brand alignment
• Amplifying earned media across owned channels (web, email, social)
• Stay up to date on content, social, SEO/AEO, and PR best practices, platform changes, and competitor activity
• Ensure all content meets editorial standards, accuracy, compliance, and accessibility guidelines

3-5 years of experience in content writing, editing, social media, or digital marketing

• Strong writing, editing, and storytelling skills with exceptional attention to detail
• Experience managing or supporting brand social media channels in a professional environment
• Solid understanding of SEO fundamentals and growing familiarity with AEO and AI-influenced search behaviour
• Proficiency with content management systems (e.g., WordPress, HubSpot, or similar)
• Experience using analytics tools such as Google Analytics, social platform insights, SEMrush, or similar
• Ability to tailor content for different channels, audiences, and stages of the customer journey
• Experience working within brand guidelines and collaborating with creative and marketing teams
• Comfort coordinating with external partners such as PR agencies or freelance contributors
• Basic knowledge of HTML/CSS is considered an asset
• University degree or diploma in Communications, Marketing, Journalism, or a related field