Market Research Lead

We are currently seeking a Marketing Manager to join our team.
The Marketing Manager leads the development and execution of integrated marketing campaigns that support the Strategy & Market Growth business objectives. This role translates marketing objectives into a tactical plan by collaborating with internal teams and external partners to deliver effective, insight-driven campaigns. The Marketing Manager ensures alignment with brand standards, campaign performance goals, and business priorities, while managing timelines, budgets, and execution across channels.
Campaign Planning & Execution: Leads the planning, development, and execution of integrated marketing campaigns that support the Strategy & Market Growth objectives. Translates the annual marketing plan and KPIs into actionable campaign plans, including timelines, workback schedules, and resource coordination. Ensures all campaign materials and messaging adhere to regulatory, compliance, and brand standards.

• Acts as a liaison between marketing and stakeholders, ensuring they are informed, equipped, and aligned to support campaign activation.
• Insight-Driven Campaign Design Applies insights and personas to guide campaign strategy, messaging, and creative direction. Performance Monitoring & Optimization Monitors campaign performance against defined KPIs and collaborates with the Strategy & Market Growth team to translate results into improvements. Supports test-and-learn approaches and applies performance insights to optimize future campaign planning and execution.
• Budget Ownership Owns the campaign-level marketing budget, ensuring effective forecasting, allocation, tracking, and reporting.

Academic Background: A bachelor's degree in Marketing, Business Administration, Communications, or a closely related discipline is typically required. A Master of Business Administration (MBA) or a postgraduate qualification in marketing is often preferred for senior-level positions.
A minimum of 3 to 7 years of progressive experience in marketing or a related field, with demonstrable success in managing marketing initiatives and leading teams.
Demonstrated ability to lead, mentor, and motivate marketing teams toward achieving strategic goals.
Customer Orientation: A strong focus on understanding and addressing customer needs and preferences.
Advanced analytical and critical thinking skills to address complex marketing challenges.
Technological Proficiency: Familiarity with customer relationship management (CRM) systems, marketing automation platforms, and content management systems (CMS)
Strategic Planning: Proficiency in formulating and executing comprehensive marketing strategies aligned with organizational objectives.
Market Research and Analysis: Ability to conduct and interpret market research, analyze consumer behavior, and assess competitive dynamics.
Digital Marketing Proficiency: Expertise in digital channels including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media, and content strategy.
Project Management: Strong organizational capabilities to oversee multiple campaigns, manage timelines, and coordinate cross-functional efforts.
Experience in developing, allocating, and managing marketing budgets effectively.
Creative Thinking: Competence in using data analytics tools (e.g., Google Analytics, HubSpot, Tableau) to inform and optimize marketing decisions.
Displays an understanding of risk and risk ownership by being able to demonstrate adherence to policies and procedures.
Mental health coverage and resources
Customizable health benefits, as well as topped-up parental leave
Performance-based compensation, employee banking advantages and group RRSP matching
Vacation time and flexible work arrangements to support your lifestyle
The total cash compensation earned may vary based on a variety of factors including bonuses and/or incentives, an individual's skills and experience, and may correlate with performance in the role.
That's why we offer employees paid time off to volunteer, partner with thousands of local charities, build long-lasting relationships that help our members get ahead and commit to environmental, social and governance (ESG) practices.
Wherever your own purpose leads, we're here to support you with award-winning in-house training programs, access to LinkedIn Learning, and reimbursement for external courses to help you get ahead.
Candidates, please note: if you are being considered for this role, you will be required to complete a background check, such as employment verification, credit check and criminal record check.
Diversity, Equity, Inclusion & Belonging
At First West Credit Union, we embrace diversity regardless of gender identity or expression, sexual orientation, religion, race, ethnicity, age, diverse ability, and any aspect that makes someone unique. Inclusion is woven through our organization, from our employee-led network groups, hiring practices and education programs that address barriers and continually grow our equitable, diverse and inclusive culture.
We encourage people who are from equity-deserving groups to apply for a career with us, including women or non-binary people, persons with diverse abilities, Black, Indigenous Peoples, People of Colour and members of 2SLGBTQIA+ communities.
If an accommodation would help you during the process of applying or interviewing for a career with us, please let us know how we can assist you, whether it's preparing materials in an alternate format, booking an accessible meeting room or other arrangement.
We provide time-tested advice that helps our members feel optimistic about their future, and we offer comprehensive banking solutions that enable people to confidently reach their goals. With the financial strength and extended branch network of a large financial institution, we maintain local connections to our communities and take a unique grassroots approach to service.