Media and Marketing Specialist

We are currently seeking a Marketing Specialist to join our team.
Reporting to Senior Manager, Regional Brand Engagement, the Marketing Specialist is responsible for the development and delivery of marketing campaigns that supports the growth of First West Credit Union. They contribute to our marketing goals by developing a range of deliverables across multiple formats and channels, including, email (CRM), website, social media content, and paid advertising. This role works as part of a cross-functional team of marketers that support our regional and enterprise brand marketing activities.
Content Creation: The Marketing Specialist develops content that educates, informs, and inspires current and prospective members, positioning First West Credit Union as a financial partner. This includes creating materials for email campaigns, website pages, social media, and advertising. They collaborate with the marketing team to ensure all content is accurate, engaging, and aligns with First West's brand voice and objectives. Consistency in tone and style across formats is maintained, with thorough editing and proofreading to ensure clarity and coherence, while supporting integrated marketing campaigns and initiatives.

• Campaign and Activation Delivery: The Marketing Specialist reviews the campaign brief provided by strategy and key business stakeholders to understand the business objectives, target segments, and key performance outcomes. They collaborate to assemble content, design, activations and digital and traditional media tactics into an effective campaign that satisfies the campaign objectives. Additionally, they monitor and analyze the performance of campaigns and events, suggesting improvements to enhance effectiveness and engagement.
• Project Management: In this highly collaborative role, the Marketing Specialist leads projects and processes while involving all key stakeholders to establish consensus. They provide expertise in business case development and presentation efforts, supporting all stages of the project life cycle. This includes communicating changes, enhancements, and modifications to business stakeholders, managing risks, and setting clear expectations for the project team. They also draft and document PGPPs, ensuring the accuracy of the team's references and guidelines.

Post-secondary diploma in marketing, Communications, Journalism, or a related field.
Undergraduate courses / degree in Business, Marketing or Communications or an equivalent combination of education and experience preferred
Minimum of 3 years of experience as a marketer in a large enterprise, preferably in the financial services industry.
Proficiency in creating content (short and long-form) for various formats, including email, web, social media, and advertising.
Proven ability to thrive in a fast-paced environment that often requires multi-tasking and flexibility managing a diverse portfolio of projects and tasks
Broad knowledge of each of the cross-functional components of a successful marketing organization including content development, digital media, graphic design and campaign activation
Demonstrated ability to generate innovative content ideas and solutions.
Time Management: Proven ability to manage multiple projects simultaneously and meet tight deadlines.
Adaptability: Flexibility to adjust content strategies based on feedback and changing market dynamics.
Capability to assess content performance metrics and derive actionable insights for continuous improvement.
Strong understanding of marketing fundamentals and best practices
Experience with content management systems (CMS) and customer relationship management (CRM) tools.
Intermediate skills in using Adobe Creative Cloud, including Animate, Photoshop, and InDesign
Familiarity with SEO principles and techniques to optimize content for search engines.
Exceptional editing and proofreading abilities.
Proficiency with Microsoft Office Suite and content creation tools.
Experience in digital analytics and custom reporting tools (GA4 / Hotjar / SEM / Moz)
Experience in event planning and management an asset
Displays an understanding of risk and risk ownership by being able to demonstrate adherence to policies and procedures.
Mental health coverage and resources
Customizable health benefits, as well as topped-up parental leave
Performance-based compensation, employee banking advantages and group RRSP matching
Vacation time and flexible work arrangements to support your lifestyle
The total cash compensation earned may vary based on a variety of factors including bonuses and/or incentives, an individual's skills and experience, and may correlate with performance in the role.
That's why we offer employees paid time off to volunteer, partner with thousands of local charities, build long-lasting relationships that help our members get ahead and commit to environmental, social and governance (ESG) practices.
Wherever your own purpose leads, we're here to support you with award-winning in-house training programs, access to LinkedIn Learning, and reimbursement for external courses to help you get ahead.
Candidates, please note: if you are being considered for this role, you will be required to complete a background check, such as employment verification, credit check and criminal record check.
Diversity, Equity, Inclusion & Belonging
At First West Credit Union, we embrace diversity regardless of gender identity or expression, sexual orientation, religion, race, ethnicity, age, diverse ability, and any aspect that makes someone unique. Inclusion is woven through our organization, from our employee-led network groups, hiring practices and education programs that address barriers and continually grow our equitable, diverse and inclusive culture.
We encourage people who are from equity-deserving groups to apply for a career with us, including women or non-binary people, persons with diverse abilities, Black, Indigenous Peoples, People of Colour and members of 2SLGBTQIA+ communities.
If an accommodation would help you during the process of applying or interviewing for a career with us, please let us know how we can assist you, whether it's preparing materials in an alternate format, booking an accessible meeting room or other arrangement.
We provide time-tested advice that helps our members feel optimistic about their future, and we offer comprehensive banking solutions that enable people to confidently reach their goals. With the financial strength and extended branch network of a large financial institution, we maintain local connections to our communities and take a unique grassroots approach to service.