Development Officer, Digital Marketing

Internal/External Posting Notice

Title: Fund Development Officer Digital Marketing

Department: Fund Development

Status: Full-time 19-month term - parental leave unionized

Immediate Supervisor: Manager Marketing & Direct Response

Level: Band 2

Application Deadline: January 5 2026
Oxfam Canada is an affiliate of the international Oxfam Confederationnetworked in over 85 countries as part of a global movement for change. Our mission is to build lasting solutions to poverty and injustice with a focus on improving the lives and promoting the rights of women and girls. We work directly with communities partners and womens rights organizations to challenge the systems that perpetuate inequality and keep people poor. Together we seek to influence those in power to ensure that women trapped in poverty have a say in the critical decisions that affect them their families and entire communities. Oxfam Canada offers a generous compensation and benefits program but more than that we offer the opportunity to be a part of our global movement for change. The Fund Development Officer Digital Marketing is responsible for proposing and delivering donor acquisition donor journey and income strategies from digital channels to support Oxfams mission. Reporting to the Manager of Marketing and Direct Response this position will be a key contributor within the Marketing and Direct Response Unit team to execute an integrated mass marketing fundraising program that maximizes digital revenue and return on investment (ROI) and achieves overall program goals. They will play a hands-on role in designing executing and optimizing digital fundraising and marketing campaigns and tactics to inspire donor support and increase conversions working to ensure a seamless user experience and high-performing program across email website donation pages paid ads search etc. for all online giving opportunities and products (i.e: monthly giving one-time giving tribute giving symbolic giving peer-to-peer 3rd party platforms).

This is an exciting opportunity for someone passionate about gender justice and ending global poverty is creative and solutions-oriented with a high level of proficiency confidence and curiosity in using a range of digital tools and platforms to achieve results.

Digital Fundraising Program Development and Execution:

• Propose collaborate on and execute digital strategies to increase fundraising revenues by attracting more donors inspiring existing donors ensuring donors are engaged through digital supporter journeys and increasing their level of giving over time.
• Contribute to the development of annual integrated fundraising campaigns and appeals including as applicable: agency briefing concept development creative implementation copywriting/editing production and deployment.
• conduct annual supporter email hygiene.

Build and maintain online donation and action forms for maximum donor engagement and conversions create appropriate conditional content and gift arrays based on segment strategy.
Ensure all appropriate tracking is set up and leveraged for all digital initiatives and develop strategies based on tracking insights.
Develop and execute digital A/B testing for email ads and donate pages.
Execute rapid-onset humanitarian appeals (paid digital ads search social custom donate forms emails etc.).
In collaboration with the Communications team leverage the website Google grant paid ads SEO news media and social media strategies for optimum revenue generation.

• Support digital lead generation strategies to build our pipeline of potential donors supporters and event participants.
• Keep projects on track and maintain and update the annual digital fundraising calendar using Asana and other tools.

Identify and propose innovations within digital marketing fundraising and e-commerce and adjust strategies and tactics as required. Ensure that all digital program initiatives follow national and provincial regulations including but not limited to PIPEDA CASL CRA CMA Imagine Canadas Ethical Fundraising and Financial Accountability Code and AFPs Code of Ethical Principles and Standards and AODA accessibility legislation.

Digital content:
Collaborate with the Policy Campaigns and Communications and the International Programs Departments and within the Marketing and Direct Response Unit to identify create and execute compelling digital donor content and social media opportunities.
Develop design and/or edit graphics infographics quizzes videos and other digital products that demonstrate donor impact inspire giving and support the donors journey.
Ensure all digital products are consistent with the Oxfam brand guidelines.

Program Analysis Data & Reporting:
Monitor and analyze program performance and effectiveness against benchmarks and KPIs; Produce monthly quarterly and annual reports outlining program performance against targets for all sources of digital revenue; Work closely with the FDO Data Insights and other stakeholders to ensure data integrity effective data capture Customer Relationship Management (CRM) segment lists and identify data opportunities and challenges for the digital program.
Monitor Oxfam Canadas social media as part of effective audience listening.

Work with the Manager of Marketing and Direct Response to develop a detailed annual revenue donor activation and expense plan and budget for the digital program.

Monitor digital revenue and expenses monthly to ensure targets can be met including projections and reforecasting for the digital program.
University degree or college diploma in digital marketing fundraising communications or related field.
Minimum 5 years of working experience in a related field with a minimum of 3 years of hands-on digital delivery experience.
Experience with digital fundraising marketing campaigning lead generation and general public engagement with a strong track record of successful business outcomes.
High level of proficiency confidence and curiosity in using a range of digital tools and platforms to achieve results including but not limited to: Salesforce Engaging Networks Shopify Asana and email marketing platforms.
Proficient in using Google Analytics and other dashboards to interpret digital insights and make recommendations for results improvements.
Experience with digital ads search Google grant SEO and SEM
Competency in graphic design print production video production and editing
Ability to stay atop digital trends quickly learn new digital tools and adapt to new technologies.
Demonstrated ability to organize prioritize work and manage multiple projects with high efficiency accuracy and enthusiasm.
Demonstrated knowledge understanding and commitment to global justice social change womens rights and gender equality.
Ability to undertake domestic and/or international travel as required sometimes in difficult circumstances.
Demonstrated commitment to feminism anti-racism justice equity diversity and inclusion.
In addition to competitive pay Oxfam Canada Offers:

• 35-hour work week and the ability to work flexible hours.
• 4 weeks of paid vacation per year prorated based on FTE equivalence plus paid office closure from December 27 to 31.
• Extensive health dental and wellness coverage for staff and their dependents.
• Paid sick days and additional time off for personal and care responsibilities.
• Pension plan contributions.
• We stand for justice equity diversity inclusion (JEDI) and decolonization within our organization and society at large guided by our Anti-Racism and Anti-Oppression Principles (ARAO) our Feminist Principles and our six core values: We are especially eager to hear fromwomen and gender non-conforming individuals Indigenous peoples Black and racialized communities 2SLGBTQI individuals persons with disabilities immigrants to Canada and others from underrepresented groups.

If you require adaptive measures during any stage of the recruitment process please notify us at or. We are committed to providing accommodations to meet your Canada has an accommodation policy for persons with disabilities. We do not use artificial intelligence (AI) in any stage of our recruitment or selection processes currently. For additional career opportunities visit Please note that we do not offer internships or overseas volunteer placements.

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