Marketing specialist - SEO for jobs H/F

Marketing Specialist

Aviron ( a standout Y-Combinator-backed company, transforms fitness through its innovative game-based workout equipment, pioneering the future of fitness entertainment. Y-Combinator, renowned for nurturing groundbreaking startups like Airbnb, Dropbox, and Instacart, has been instrumental in Aviron's journey. Founded on the principle of making fitness engaging through advanced gaming technology, Aviron is more than just a product; it's a vision to revolutionize how our community ( stays motivated. Our unique approach combines the thrill of gaming with the benefits of physical exercise, crafting an experience that's not only effective but truly enjoyable.
Our commitment to authenticity and community is reflected in our marketing; We invite you to explore our community ( and witness the impact of Aviron firsthand.
You're looking for a role that prioritizes personal and professional growth
You're not down with office politics
Aviron is looking for a resourceful, self-starting generalist to join our marketing team and work across the full mix - from influencer and affiliate partnerships to email marketing, organic social, content, and campaign execution.
You'll work across all of it, owning your projects end-to-end on a small team where versatility matters more than specialization. You don't need to be an expert in every area - but you need to be excited to learn, willing to figure things out (AI tools are your friend here), and genuinely motivated by the challenge of marketing a product people love.
Reporting to the CMO and working closely with the CRO, Performance Marketing Lead and Marketing Manager, you'll be expected to manage your own work, use data to track what's working, and communicate your results clearly. If you're the kind of marketer who'd rather have a wider scope than a narrow lane, this is the role.
Organic social, brand partnerships, email marketing and web

Own and scale influencer and affiliate programs as performance channels, with accountability to revenue, CAC, and partner ROI
Source, negotiate, and manage brand partnerships end-to-end - from prospecting and contract negotiation through onboarding, activation, performance monitoring, renewal, and re-engagement
Manage reporting frameworks and dashboards to track KPIs across partnerships and broader marketing efforts; present regular updates to senior leadership
Analyze performance data using attribution and affiliate tools, translating insights into actionable optimizations and renewal strategies
Manage budget tracking, invoice reconciliation, internal documentation, and cost management across your areas of ownership
Contribute to organic social media and content strategy - planning, creating, and posting across channels
Support on marketing copy for channels and business objectives that you're working on (ie. end to end ownership of projects)
Support SEO and AEO content and discoverability strategy through support across blog development, LinkedIn, influencer content distribution, and press highlight updates
Support email marketing efforts including campaign execution, flow builds, and performance analysis
Leverage AI tools to move faster, fill gaps, and produce higher-quality work independently
Minimum of 2-3 years experience in direct to consumer ecommerce marketing
Bachelor's degree in business, marketing, or a related field
Experience using Ai tools for marketing. Ability to project manage multiple detail-oriented assignments while keeping sight of overarching objectives
Strong understanding of social media fundamentals on YouTube and Instagram. Analytical mindset with expertise in marketing tools like Excel, GA4 and a knack for defining goals and tracking performance
Vacation days should be for just that, vacation. 3 weeks vacation. To just vacation however you'd like

• Annual discretionary bonus. Work out with the Aviron community
• Team on-sites. Nothing beats face time with the crew - we gather at our Toronto office twice a year to connect, collaborate, and have fun