Regional Sales Manager - Remote H/F

Date Posted
Minimum 10 years industrial tool & equipment or safety industries
Minimum 5 years of sales management experience
Experience managing complex territories & multiple revenue streams including channel and end-user sales
Remote

Today, our growing family of world-leading brands serves customers and partners across the U.You’ll help chart our future as we continue to expand into new products, services, and markets. We are currently looking for a Regional Sales Manager to lead our sales efforts in the markets in Western Canada. This is a remote position, however, will require attendance at branch locations on occasion. Tools & Equipment: Hand and air tools, abrasives, jacks, lubrication systems, and material handling solutions.
SureWerx covers sales in Canada with national, regional, and local distributors as well as engages with product end-users to pull through sales.

We are currently hiring a Regional Sales Manager, Western Canada. This is a fully remote role , with the candidate ideally residing in Alberta.

The Regional Sales Manager is responsible for driving sales execution excellence across Western Canada by leading a mix of SureWerx territory account managers. This role exists to raise the rigor, discipline, and consistency of how the sales plan is executed across both direct sellers and a large manufacturer’s rep organization.
The role is accountable for converting SureWerx’s commercial strategy into disciplined field execution through rigorous pipeline management, structured coaching, and consistent operating cadence.
The position reports to the VP of Sales, Canada, and plays a critical role in scaling a more technical, multi‑category sales model across fall protection, safety PPE, and related product lines.
Develop and maintain a high-performance sales culture within the sales team and is responsible for staff management functions (for example: pipeline management, conducting safety demonstrations, training, recruiting).
Sales Execution :

• Own execution of the regional sales plan, ensuring strategy is translated into weekly and monthly field actions.
• Implement and enforce a consistent sales operating rhythm (pipeline 1:1s, monthly reviews, forecasting, and action planning).
• Ensure Salesforce is accurate, current, and used as the single source of truth for pipeline, forecasts, and activity.
• Deliver regional revenue targets and manage regional performance against budget.
• Identify gaps early and implement countermeasures to close pipeline or execution shortfalls.
• Lead, coach, and develop Western Canada Territory Account Managers, with a strong emphasis on pipeline quality, value‑based selling, and account planning.
• Spend meaningful time in the field coaching direct and indirect sales reps on joint calls, end‑user engagement, and distributor execution.
• Develop individual performance and development plans with clear expectations, milestones, and accountability.
• Act as the regional point of coordination between Sales, Product Management, Marketing, and Operations.
• Ensure product launches, commercial programs, and training initiatives are executed consistently in the field.
• Provide Voice‑of‑Customer feedback to influence product and go‑to‑market strategy.
• Proven ability to manage sales execution, not just relationships or coverage.
• Strong coaching mindset with the ability to inspect pipeline, diagnose issues, and drive actions.
• able to balance data with field judgment.
• Deep experience driving Salesforce discipline and using pipeline data to manage performance.
• Executive presence with distributors, large regional accounts, and end‑users.
• Demonstrated ability to inspect, challenge, and correct sales behaviors.

Minimum 10 years of sales experience within industrial tool and equipment or safety industries.
Minimum 5 years of sales management experience.
Demonstrated success leading pipeline management, forecasting, and sales execution processes.
Experience managing complex territories and multiple revenue streams including channel and end-user sales.
Demonstrated experience managing direct sales teams.
Travel approximately 30 - 50% of the time.

Strong working knowledge of tools and equipment, fall protection and technical safety products.
Experience implementing or leading a structured sales operating cadence.
Track record of scaling sales effectiveness during periods of portfolio expansion.
Internal candidates who may not have the exact experience but have potential will be trained and developed for this position.

We aim to attract and retain a workforce that represents and celebrates the diverse communities we so proudly serve. We therefore encourage applications from women, LGBTQ+ people, Indigenous Peoples, people of colour, persons with disabilities, and people who are neuro diverse.