E-commerce Manager manages the development, release, and maintenance of Web applications, systems, and services that support company’s E-commerce business strategy. Reviews emerging technologies for impact to current operations and recommends changes that will enhance or improve existing E-commerce efforts. Being an E-commerce Manager monitors site traffic and analyzes user behavior and feedback to continuously improve usability and enhance the impact of the organization’s E-commerce platform. Guides the team responsible for web page design, development, and security. Additionally, E-commerce Manager requires a bachelor’s degree. Typically reports to top management. The E-commerce Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be an E-commerce Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.
E-commerce manager Job Description Template
Our company is looking for a E-commerce manager to join our team.
Responsibilities:
- General site updates, cross-sell, recommended products, and other unspecified site maintenance;
- Lead analytics effort to understand site and user behavior to identify opportunities to improve the experience;
- Oversees trade spend to stay within budget and to maximize trade promotion effectiveness;
- Responsibility for the entirety of the onsite experience, ensuring all promotions, products and content is added to the site when required;
- Monitors the actions of competitors in the customer base and gathers basic market intelligence for the ecommerce selling team;
- Conduct regular competitive analysis reports to benchmark performance vs. the industry;
- Develop online traffic strategie: Baclinks, adwords etc;
- Incorporate best practices into our site experience and drive organic traffic to the site;
- Executing promotional plans to maximize revenue and achieve gross margin targets. Measure these plans and improve them on the fly;
- Manage and optimize all e-commerce channels: Shopify, ebay, amazon;
- Brief and manage external agency for new website development;
- Lead and design A/B testing efforts to optimize the user experience across all devices.
Requirements:
- Bachelor’s Degree in business, marketing, data sciences, or a related field required;
- Experience with content management and/or site production;
- Comfortable working in a digital marketing environment with a strong understanding of front end web development;
- Strong oral and written communication skills, ability to analyze quantitatively, problem-solve;
- Experience with Shopify, Sales Force and Stocky or another commerce platform a must;
- Exceptional attention to detail, the ability to think strategically, and to manage multiple tasks and projects in parallel;
- 4+ years of experience in ecommerce merchandising, digital marketing, and commerce business practices/technologies a requirement;
- Some proficiency in French language is an asset;
- 6+ years of experience in a related role.