Senior Brand Marketing Manager

Job Title: Senior Brand Marketing Manager – DTC Product Marketing, Apparel & Lifestyle
Job ID: 86855
Location: Surrey, British Columbia

What you will be doing:

• Drive ~20% marketing-driven growth (excluding new product growth) through strategic and tactical execution across channels
• Own and execute marketing campaigns supporting ~120 product launches annually (30–40 product lines with variations), ensuring strong launch performance and revenue impact
• Translate market trends, audience insights, and product positioning into campaigns that drive traffic, customer acquisition, and sales
• Operate in a 60% execution / 40% strategy split—actively posting, launching, and executing while shaping longer-term marketing direction
• Lead marketing-driven project management for launches: coordinating cross-functional teams (creative, product, e-commerce), aligning timelines, and ensuring delivery
• Partner closely with internal teams including Brand Manager, Photographer, Associate, and external paid media contractors to execute campaigns end-to-end
• Strengthen and expand Creator Warehouse’s external marketing channels (social, paid, SEO), leveraging but not relying solely on the internal YouTube ecosystem
• Support the evolution of Creator Warehouse as a standalone brand beyond core content channels
• Analyze performance of campaigns and launches, identify learnings, and continuously refine strategy to improve outcomes over time
• Build structure, process, and repeatability into marketing workflows while maintaining speed and flexibility in a high-volume launch environment
• Act as a senior individual contributor (no direct reports initially), with ownership and accountability for results and future team scaling

What you must have:

• 7+ years of marketing experience with a strong focus on product marketing in DTC, e-commerce, or consumer brands
• Background in apparel, fashion, streetwear, or lifestyle brands with a clear understanding of the target demographic and product positioning
• Proven ability to execute and lead social-first campaigns (YouTube, YouTube Shorts, digital channels) that translate trends into measurable revenue growth
• Strong marketing-led project management experience driving end-to-end product launches (coordinating teams, timelines, and go-to-market execution)

Nice to have:

• Experience working with creator-led brands, influencer collaborations, or community-driven product ecosystems
• Exposure to limited drops / hype-based product launches and high-volume release cycles
• Familiarity with paid digital channels (Google, Meta, Reddit), SEO, and performance marketing collaboration
• Experience helping build or scale an internal marketing function, moving from reactive to proactive planning

Salary/Rate Range: $95,000.00 – $120,000.00

Other Information:

Work Environment

• Full-time, hybrid role based in Surrey, BC
• 3 days in-office, 2 days remote
• Preference for candidates located in Metro Vancouver (Surrey, Langley, Abbotsford) with reliable transportation and reasonable commute
• Fast-paced, high-output environment supporting frequent product launches and tight timelines
• Collaborative team structure with a mix of in-house talent and external partners, with a long-term goal of building more capabilities internally

Thank you for your interest in this opportunity. If you are selected to move forward in the process, we will contact you directly. If you do not hear from us, we encourage you to continue visiting our website for other roles that may be a good fit.

For more information about TEEMA and to consider other career opportunities, please visit our website at