Senior Marketing Strategist

Who Are You?

You’re results-obsessed, but you know results don’t happen without sharp strategy, compelling content, and a clear understanding of the brand. You thrive at the intersection of data and storytelling - equally excited by a great campaign idea and the performance metrics that show it worked. You understand how marketing connects to sales and build strategies that drive awareness, generate leads, and fuel revenue growth. You’re a strong individual contributor and self-starter with deep expertise in digital marketing, from content and campaign strategy to analytics, optimization, and execution.

What's the Role?

This is a hands-on, strategy-first marketing role. You’ll be responsible for creating and executing digital marketing plans that drive measurable business outcomes like leads, revenue, and brand growth.

You’ll own one of our internal brands, build campaigns across multiple channels, and use data to iterate, improve, and show impact. Some days you’ll be deep in content and creative briefs. Other days you’ll be pulling reports, tweaking messaging, or jumping into a brainstorm to help connect the dots. You’ll work closely with internal teams and sales to make sure the strategy actually delivers - and when it doesn’t, you’ll figure out why and pivot fast.

This role is ideal for someone who wants to own their work, be trusted to make decisions, and do marketing that moves the needle. It's not entry-level, and it's not a management role - but it is a great fit for someone who’s already experienced in marketing and ready to take full ownership of their work, their clients, and their results.

Duties & Responsibilities

• Build and execute data-informed marketing strategies that align with the business.

• Design and lead multi-channel campaigns that drive traffic, generate leads, and support conversion at every stage of the funnel.

• Develop content strategies and messaging that reinforce brand positioning and resonate with target audiences.

• Work closely with sales and other internal teams to ensure alignment across marketing and business development efforts.

• Analyze campaign performance, produce insights, and optimize strategies using data from tools like Google Analytics, social media, and CRM platforms.

• Contribute to internal marketing initiatives, including brand-building efforts, internal communications, events, and thought leadership content.

• Stay current with marketing trends and best practices, bringing forward new ideas and opportunities to elevate our marketing approach.

• Create briefs, oversee content and creative development, and work with design, video, and web teams to bring marketing initiatives to life.

Required Experience & Skills

• Legally able to work in Canada and located in Calgary, AB.

• Bachelor’s degree or diploma in Marketing, Business Administration, Communications, or a related field, or equivalent corporate work experience.

• 4+ years of experience in digital marketing with demonstrated results

• Strong background in client service, hospitality, or customer relationship management

• Excellent written and verbal communication skills

• Exceptional project management abilities, with a track record of delivering multiple initiatives on time and on budget

• Deep understanding of digital marketing platforms and tools, including paid and organic social, email marketing, SEO/SEM, and Google Analytics

• Strategic mindset with strong analytical skills; able to translate data into actionable insights

• Comfortable working both independently and as part of a collaborative team

• Strong research skills to inform campaigns, audience targeting, and competitive positioning

Who is POD Marketing?

POD Marketing is a full-service agency that works across marketing, consulting, and HR to help clients solve real business challenges.

Behind that work is an incredible group of people. We put just as much care into supporting our team as we do our clients, creating an environment where people feel trusted, supported, and inspired to do their best work. This role supports our senior living marketing division, citizen, where we work directly with senior living operators across North America to help them attract residents, build trust with families, and grow occupancy.

At POD, culture isn’t about perks (though we have those too). It’s about how you feel at work: accepted for who you are, encouraged to grow, and surrounded by people who want to see you succeed. That approach has earned us multiple awards, including recognition as one of Canada’s Most Admired Corporate Cultures.

What's in it for You?

At POD Marketing, we work hard, have fun, and genuinely support each other. We believe people do their best work when they feel valued, trusted, and balanced; and we’ve built an environment that makes that possible.

You’ll enjoy three weeks of paid vacation, twelve flex days, a Passion Day to spend however you choose, and a company-wide MeMonday to prioritize mental health. We offer a thirty-day remote work policy for when you need a change of scenery, twenty-six hours of paid volunteer time each year, and a comprehensive benefits package that includes health, dental, vision, and spending accounts.

Growth and development are also a priority at POD. You’ll have access to our mentorship program, our in-house leadership development program, DiSC communication training, and ongoing learning opportunities designed to help you grow your skills and career. You’ll also have regular one-on-one check-ins, quarterly performance conversations, and a culture of continuous feedback that keeps you supported and clear on expectations.

Our downtown Calgary office is bright, modern, and stocked with good coffee, snacks, and great people. We offer discounts with local vendors and a culture that’s collaborative, energetic, and built on trust and respect.

How to Apply

At POD, we believe “that most job requirements and conceptual knowledge are easily trainable. But you can’t teach drive, ambition, or passion.” (Take a look at this article, Finding Your Unicorn , written by our President, Kevin Wilhelm). Our hiring managers consider alignment with our core values and passion for our company culture to be as valuable as experience and education.

Finding the right fit is important to us, and we put real care into reviewing applications. This is your chance to show us who you are: your voice, your attention to detail, and your excitement about joining the team. Take a few extra minutes to help us see why this opportunity is the right fit for you.

We often see strong candidates miss out because of preventable issues like missing cover letters, referencing the wrong job title or company, or submitting unedited AI-generated content. We encourage the use of AI to streamline your process, but your application should still reflect your voice and accuracy. If this role excites you, let that show in how you apply.

A few tips to stand out:

• Submit an up-to-date resume that highlights the skills and experience we are looking for

• Include a personalized cover letter or a video cover letter (one is required, both are not necessary)

• If you choose to submit a video cover letter, keep it short and engaging (under 2 minutes, please!)

• Share why this specific role excites you and how your background connects to it

• Make sure your application is error-free (especially the basics like company name and job title)

• Answer the application questions with intention. Your responses don't need to be long; quality over quantity matters!

• If you use AI, review and edit so it sounds like you and is factually correct (no - passion and innovation are not our core values, no matter what ChatGPT tells you)

• Review the posted salary range before you apply and make sure it aligns with what you’re comfortable with

Always apply through our website. We will reach out by email if you are selected for the next step. Either way, we appreciate your interest and the time you spent getting to know us.

At POD Marketing, we believe in creating an inclusive work environment, which is why we’re proud to be an equal opportunity employer. We consider and evaluate all qualified candidates based on their qualifications without discrimination based on race, colour, religion, age, gender, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other legally protected characteristics.