Regional VP

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With a legacy of over 90 years, we continue to grow and strengthen our presence in the 7 countries where we operate, with more than 100 units and representation of leading brands in our business areas.
Every day, we strive to meet market needs with excellent solutions, equipment, and services — and we believe we have the best talent to deliver on those expectations.
We are looking for a Regional VP to join our Admin team in Quebec.

Job Summary

The Regional Vice President (RVP) provides strategic leadership and operational oversight for all branches within the region, ensuring strong financial performance, alignment with corporate strategy, a strong organizational culture, and the development of leadership capabilities across the teams.

Job Description

The Regional Vice President (RVP) acts as the CEO of the region and is responsible for delivering profitable and sustainable growth across various economic cycles. The RVP has full accountability for regional performance, including financial results, market share growth, health and safety, operational excellence, leadership development, and the integration of all business functions under the “One NORS Canada” operating model.

Business Performance

Achieve regional revenue, profitability, and growth targets.

Increase market share and support business development across the region.

Maintain strong financial discipline and ensure the accuracy of financial and operational forecasts.

Ensure effective management of inventory, rental operations, and asset utilization.

Leadership and Talent Management

Coach, mentor, and develop Branch Managers to strengthen their leadership capabilities and ability to effectively manage their operations.

Develop and implement succession plans to strengthen the leadership and talent pipeline.

Foster employee engagement and retention while supporting ongoing skills and professional development.

Customer and Market Leadership

Develop and strengthen relationships with strategic customers, key accounts, and at-risk customers.

Improve Net Promoter Score (NPS) and the overall customer experience.

Collaborate with teams nationally to ensure a coordinated approach to strategic and major accounts.

Operational Excellence (Lean)

Implement Lean principles and establish a structured and effective operating cadence.

Promote a culture of continuous improvement using methodologies such as PDCA, A3 thinking, and Kaizen.

Ensure consistent, effective, and standardized execution of processes across all branches within the region.

Health, Safety and Risk Management

Promote and maintain a strong health and safety culture focused on achieving zero incidents.

Ensure compliance with applicable laws and regulations, as well as company policies, standards, and procedures.

Identify, manage, and mitigate financial, operational, and customer-related risks.

Profile (Behaviours and Characteristics)

Strong work ethic and self-motivation.

Excellent leadership, critical thinking, and analytical skills.

High level of integrity, with decision-making grounded in honesty and ethical principles.

Strong attention to detail, with excellent organizational and time-management skills.

Results-oriented and resilient when facing challenges.

Collaborative mindset with a strong problem-solving approach.

Adaptable and open to new strategies and ways of working.

At Nors, we value our People as the key to our success, inspiring them through respect, continuous learning, and our core values.

We foster a positive, fair, and inclusive work environment, with equal opportunities for everyone — regardless of abilities, backgrounds, identities, or cultures.
making it work. making it happen.