Director, Media Strategy

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Media Strategy based in Canada . This is a senior media strategy leadership role responsible for shaping integrated, full-funnel media strategies across major client accounts. You will serve as the strategic lead, connecting audience insights, media planning, data, and AI-enabled tools to measurable business outcomes. The role spans Social, Search, Programmatic and Digital Investment, Video, Out-of-Home, and Direct Partnerships. You will work directly with senior clients while partnering closely with activation, investment, data, measurement, and account strategy teams. As a people leader, you will mentor experienced media professionals and help elevate strategic standards, processes, and best practices. The environment is fast-paced, analytical, collaborative, and focused on delivering ambitious, insight-driven media solutions. Accountabilities: - Lead the development of go-to-market strategies and integrated, full-funnel media plans informed by consumer, audience, and industry insights, with a strong focus on measurable business outcomes. - Establish the strategic standard for annual planning, campaign strategies, audience frameworks, budget scenarios, and measurement approaches. - Apply AI-enabled tools to insight generation, media planning, and reporting, while determining where automation creates efficiency and where human strategic judgment adds the most value. - Analyze complex data, identify meaningful insights, and translate findings into compelling, executive-ready recommendations for internal and external audiences. - Develop a deep understanding of client businesses, including strategic priorities, historical performance, competitive dynamics, opportunities, and risks. - Act as the senior media strategy voice in client meetings, briefings, and planning presentations, working closely with account and client strategy leadership. - Partner with activation, investment, data, and measurement teams to ensure strategic recommendations translate effectively into execution and performance.

- Build strong relationships with media and platform partners to stay current on industry developments and maximize value for clients. - Lead and develop Associate Directors and Senior Managers, providing direction and oversight across account planning activities. - Improve planning processes, frameworks, and best practices to strengthen the quality and consistency of the media strategy function. - Establish clear team goals, provide constructive feedback, and create opportunities for professional development and career growth. Requirements: - 9+ years of professional experience focused on media strategy, media planning, and digital media. - Demonstrated B2B media experience is required. - Strong expertise across traditional, digital, and social media planning, buying, and measurement. - Strong analytical capabilities and experience using data and AI-enabled tools to identify meaningful signals and inform strategic decisions. - Experience with syndicated planning and audience-insight platforms such as Comscore, GWI, MRI-Simmons, or Nielsen. - Ability to transform complex data and insights into clear, compelling narratives for senior-level client audiences. - Proven experience leading, mentoring, and developing teams in a high-pressure, high-volume environment. - Strategic confidence and willingness to challenge established approaches when doing so can create stronger outcomes for clients and the business. - Bachelor’s degree or equivalent, preferably with a focus on marketing, advertising, business, or a related discipline. - Strong communication, presentation, stakeholder-management, and relationship-building skills. - Ability to balance strategic thinking with practical execution and collaborate effectively across multidisciplinary teams.