Application Sales Engineer

Job Responsibility:

Texcan provides customers with high quality wire and cable products at the best value possible. As one of Canada's largest distributor for over 45 years , we have built a reputation for going to great lengths for our customers. We supply solutions for a variety of different markets in residential, commercial, industrial and emerging green markets such as wind farms, solar energy, hydroelectric, water and waste treatments.

We are a member of the Sonepar Group, the world's largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees .

Job Overview:

We are seeking a results-driven Application Sales Engineer to join our team and act as a trusted technical advisor to both internal and external customers. This position will play a critical role in supporting the sales team by delivering technical expertise across electrical products and solutions—including wires, cables and accessories.

Responsibilities:

• Serve as a technical consultant to customers and internal sales teams, offering deep product knowledge and application expertise across electrical systems.
• Support Support the sales team with RFP/RFQ bids by reviewing specifications, recommending products, and identifying competitive advantages.
• Deliver technical presentations on products and solutions to end users, engineering firms, contractors and internal team.
• Assist Customers and Sales Team in selecting the right products based on application and needs.
• Identify strategic opportunities to grow business, improve offerings, and support the Sales team.
• Maintain accurate records of customer interactions, opportunities, and technical documentation in CRM platforms.
• Other duties as assigned.

Requirements:

• Bachelor's degree in Engineering or Certified Red Seal Electrician.
• Minimum 5 years of relevant experience in technical sales, preferably in the electrical distribution or manufacturing industry.
• Experience working with EPC firms, industrial contractors, and large end users.
• Able to read technical specifications.
• Strong understanding of electrical products, including wire, cable and accessories.
• Familiarity with industry standards and codes (e.g., CSA Codes and Standards).
• Excellent communication and presentation skills with the ability to translate technical details into value-based solutions.
• Proficiency with Microsoft Office Suite and CRM tools.
• Proven ability to manage multiple projects and work collaboratively across departments.

Benefits & Perks

• We offer a competitive salary, plus a full set of benefits, including:
• Flexible benefits program allowing you to choose from options that best fit you and your dependents' needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
• Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
• Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.

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Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos.

Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market.

This commitment is tangible in our detailed Global CSR report, to learn more please visit

Sonepar has been recognized as a Diversity Leader by the Financial Times' 2024 Diversity Leaders ranking and was awarded GEEIS Certification in 2022. We are proud to be an equal opportunity employer, welcoming submissions from all candidates. We believe in creating a work environment where everyone can feel safe, use their voice, and know that they belong. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it's essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply.

For more information about our Inclusion and Diversity initiatives, please visit

Sonepar is an equal opportunity employer and welcomes submissions from all candidates. Accommodation is available to all applicants upon request. If selected for an interview, please advise the Sonepar representative of your accommodation needs at that time. We will work with all applicants to accommodate their accessibility needs.

Next steps: We are interested in knowing more about you. Start an exciting new career and enjoy a number of benefits by applying online. While we are very grateful for your interest in joining the team, only those selected for an interview will be contacted.