Sales Development Representative

Build the Engine That Helps Companies Get More Done

Sterling Fleet Outfitters exists to help companies get more done. Who wouldn't want to be part of that? Time is a finite resource, and wasting it isn't in our DNA. We don't believe it's in our customers' either.

So, what does more mean to you? More opportunities created? More growth? More impact? More ownership?

We're looking for a driven Sales Development Representative (SDR) to build and execute a world-class outbound sales process while helping customers improve productivity, efficiency, and profitability.

Since 2002, Sterling has grown into Western Canada's premier commercial vehicle outfitter, helping electricians, plumbers, telecom contractors, HVAC companies, service fleets, municipalities, and commercial contractors work smarter and accomplish more. If you're excited about bringing modern sales development practices to a traditional industry and helping build a scalable outbound sales engine, we'd love to hear from you.

Why Work at Sterling?
• Strong team culture focused on growth, humility, accountability, and continuous learning 
• Competitive salary plus performance-based bonus opportunities 
• Bonus/profit-sharing eligibility after probation 
• Excellent medical benefits 
• Opportunity to help build and shape Sterling's outbound sales process 
• Career growth opportunities within a growing organization 
• Conveniently located in the Langley/Surrey area of BC's Fraser Valley 

Compensation 
• Base Salary: $60,000–$70,000 CAD
• Monthly and quarterly performance incentives 
• Profit-sharing eligibility after probation

Responsibilities 
Prospecting & Lead Generation 
• Conduct outbound prospecting through phone, email, and LinkedIn 
• Research and identify prospective commercial fleet customers 
• Qualify opportunities and book meetings for the sales team 
• Build relationships with fleet managers, operations leaders, business owners, and purchasing decision-makers 
• Maintain consistent follow-up to convert prospects into qualified opportunities 

 
Process Development & Optimization 
• Build and improve sales outreach sequences and messaging 
• Develop call scripts, email templates, and prospecting playbooks 
• Analyze results and continuously improve conversion rates 
• Help establish SDR best practices and scalable sales processes 

 
CRM & Reporting 
• Maintain accurate prospect and activity data within Salesforce 
• Track outreach activity, meetings booked, meetings held, and conversion metrics 
• Collaborate with leadership on reporting and sales process improvements 

 
Requirements 
• 2+ years of SDR, BDR, appointment-setting, or outbound sales experience 
• Proven experience generating meetings through outbound prospecting 
• Strong communication and relationship-building skills 
• Comfortable making outbound calls daily 
• Experience working within Salesforce or similar CRM platforms 
• Self-motivated, organized, and highly accountable 
• Strong problem-solving and process-improvement mindset 

 
Nice to Have 
• Experience building or optimizing outbound sales processes 
• Experience using LinkedIn Sales Navigator or other research tools
• Experience using outreach or sequencing platforms such as Apollo, Outreach, or Salesloft 
• Experience selling into construction, trades, industrial, fleet, transportation, or commercial customers 
• Experience in a high-growth SaaS, technology, or B2B sales environment 

 
What Success Looks Like 
• Consistently generating qualified meetings for the sales team 
• Building repeatable prospecting processes that can scale with the business 
• Maintaining high CRM accuracy and activity levels 
• Improving outreach, response, and meeting conversion rates over time 
• Contributing to the long-term growth of Sterling Fleet Outfitters 


Learn More 
Visit:  (
Location: On-site (Langley/Surrey, BC) 
Schedule: Full-time