Omnichannel Marketing Manager
AstraZeneca
Job Responsibility:
As we evolve our digital transformation forward, changing the way we interact with health care practitioners (HCP's) is pivotal. Our desire is to invite HCP's into an integrated omnichannel experience that will be dynamic and personalized based on the content they are engaging with and powered by data.
As part of the Marketing Innovation & Digital Excellence Team within AstraZeneca Canada, the Omnichannel Marketing Manager will be responsible for strategic design, execution and analysis of the omnichannel marketing capability. This includes establishing relationships with local brand teams and global digital and IT teams, brand creative agencies & media partners, their extended business teams, and channel partners to champion the adoption, design, expansion and measurement of omnichannel marketing programs to healthcare professionals and consumers.
Responsibilities:
Supporting Brand Product Owners, ensuring a new level of customer centricity and integrated customer engagement by driving excellence in email channel strategy, digital content development, tagging, social media, web experience all within the omnichannel design framework established
Partner with brand teams in enhancing the HCP experience through the design of omnichannel campaigns and the execution of digital strategies, customer journeys, personalization or personas and digital content using proven processes and tools
Support in defining practices, documenting (ie: playbooks) and leading advocacy for core omnichannel processes including digital campaign design and automation workflows, email channel and web strategy
Work closely with the insights and analytics team to ensure content tagging aligns with back end analytics requirements
Collaborates with global and cross-functional teams to define and improve system capabilities to meet customer needs & digital campaign goals while driving efficiencies and ensuring compliance with local regulations
Responsible for leading workshops at the beginning of all omnichannel campaigns to ensure business requirements are collected that can then be passed over to business analyst and global IT teams
Support Senior Manager, Marketing Capabilities & Omnichannel with designing & facilitating the Marketing Curriculum goals, ensuring new capabilities and ways of working are rolled out effectively and efficiently across the Marketing Community
Qualifications:
Bachelors' degree or above in business management
Minimum 2-4 years of proven successful Marketing Experience, spanning digital, social and omnichannel marketing ideally in healthcare, retail or financial sectors
Strive for innovation and creativity and ability to foster innovation
Strong customer management experience
Ability to lead the development, design and deployment of processes and principles
Proven project management skills and agency management
Ability to work in a multiple customer environment and provide clear strategic direction and plans across geographies effectively
Strong communication and influencing skills
Ability to lead and influence without authority
About AstraZeneca Canada:
Our purpose is bold and so is our approach. Becoming a more agile and innovative company means creating a vibrant, dynamic culture where we celebrate entrepreneurial thinking and act quickly to inspire change. We are courageous, taking smart risks and learning from both success and failure. We are curious, creative, and open to new insights and ways of working. Above all, we are passionate about science and driven to always put patients first. Join us at our great place to work; an environment that energizes and empowers each of us to achieve our goal to develop and deliver medicines.
Great People want to Work with us! Find out why:
GTAA Top Employer Award for 9 years
Learn about our culture
Learn more about working with us in Canada
View our YouTube channel
Are you interested in working at AZ? Apply today!
AstraZeneca is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing View email address on ca.edajobs.com.
$75.3k - $122.76k per year
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