Digital Marketing Operations Specialist

Job Responsibility: Your Impact at Empire The Digital Operations Specialist will play an important role in shaping our digital landscape and online presence. Primarily, you will execute on the development of insight-driven web pages from concept to launch. You will also work and collaborate with the Digital Platforms team and internal business stakeholders to ensure the company website is kept up-to-date, is visually appealing, and optimized for search engines. This role is located at our Empire Canada Head Office in Vaughan, ON. What We Are Looking For:

• Post-secondary education in Business, Marketing, Computer Science, or related program
• 3+ years experience in digital marketing; emphasis on website development and content management
• Expertise using content management systems like WordPress
• Understanding and knowledge of web design principles like HTML and CSS

Bonus If You Have These Skills:

• Knowledge of JavaScript and other programming language and technical terminology
• Understanding of website performance optimization, SEO, and UX/UI best practices to enhance website speed, user experience, and search engine rankings

Why Join Empire? Joining Empire isn't just about finding a job; it's about establishing a meaningful connection with the work you do. At Empire, we are redefining what it means to work in the homebuilding industry by fostering a culture of creativity and excellence. We firmly believe our employees are the cornerstone of our success, empowering us to do great work and Create Communities and Experiences That Matter. Here are some exclusive offerings at Empire that we are really excited about - and we think you'll appreciate too:

• Opportunity to collaborate with other skilled and visionary professionals.
• Receive exclusive discounts on Empire Homes through our Employee Home Ownership Program.
• Enjoy peace of mind with our employer paid benefits.
• Flexible, hybrid work model.
• Invest in your future with employer sponsored RRSP plans.
• Keep growing your career with continuing education support and opportunities for learning & development.
• Join a company that believes your time outside of work is just as important as your time inside work.

What You'll Be Doing Each Day

• Collaborate with the Digital Platforms team to conceptualize, design, and execute web pages, based on standard content management templates, industry best practices, and backed by internal data sources and research
• Collaborate and coordinate website changes with internal business stakeholders to manage client expectations around time-sensitive campaigns
• Execute on tactical day-to-day web page content and design changes
• Maintain the health and optimize the performance of all aspects of the company website, focusing on speed, user experience, SEO and adherence to company-wide KPIs and best practices
• Work closely with IT to manage, optimize, and construct lead-generation website forms while ensuring seamless integration and functionality to enhance lead generation efforts and reporting
• Monitor and analyze user navigation patterns, review analytics, and work closely with business stakeholders to ensure the website operates at peak performance and aligns with internal KPI goals, continuously driving digital success

Who We Are We are one of North America's largest private homebuilders, with locations in Ontario, Texas, Georgia, the Carolinas, and Tennessee. Our purpose is to Create Communities & Experiences That Matter for our homeowners and each member of our team. There is no set path at Empire; we offer you the opportunity to build your career in ways you never imagined. Your experiences at Empire will take you where you want to grow. #LI-HYBRID Empire Communities is an inclusive employer dedicated to building a diverse workforce. We are committed to providing accommodation throughout the recruitment and selection process for any qualified applications under the respective provincial human rights codes. Please advise a member of our team if you require an accommodation to ensure your accessibility needs are accommodated. Any information received relating to accommodation will be addressed confidentially.