Senior Product Marketing Manager

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

 

 

Job title: Senior Product Marketing Manager- Consumer Industries 

 

Job summary:

SAP is seeking an experienced Product Marketing Manager to drive the marketing strategy, messaging, and demand generation for our Customer Experience (CX) software solutions tailored to the Consumer Industries sector (CPG, Retail, Fashion, Wholesale). This role requires some experience in enterprise SaaS marketing, a high-level understanding of consumer industries [ CPG, Retail, Fashion, Wholesale ] business processes, and the ability to develop full-stack marketing plans that span the entire buyer’s journey—from awareness to adoption. The ability to work across other product areas and managers with a focus on Revenue Growth Management, Consumer Experience, Customer Data Management, Marketing Engagement, Commerce, Merchandising, and AI-driven solutions for consumer industries.

 

What you’ll build: 

Marketing Strategy & Execution:

· Develop end-to-end marketing strategies for SAP’s CX solutions in the consumer industries sector.

· Define messaging, positioning, and value propositions that resonate with key buyer personas (e.g., CMOs, CRO’s, Revenue Growth Managers, Merchandisers).

· Lead competitive intelligence and differentiation strategies to position SAP as the leader in consumer industries CX solutions.

· Collaborate with demand generation teams to execute field-level event-based and digital marketing campaigns

Content development:

· Create high-impact marketing and sales assets like whitepapers, case studies, battle cards, videos, webinars, and product briefs.

· Act as subject matter specialist, collaborating with product management, sales, and corporate marketing to define content across the buyer’s journey

Sales Enablement & Market Intelligence:

· Develop sales enablement tools (playbooks, training, ROI calculators) to empower SAP’s sales teams.

· Conduct market and customer intelligence to identify trends, pain points, and opportunities in consumer industries.

· Work closely with product management, sales, and industry teams to refine GTM strategies based on market feedback.

· Work closely with partner marketing to drive initiatives to amplify reach and adoption.

Industry & Solution Expertise:

· Functional understanding of consumer industries business processes, specifically desirable are:

• Revenue Growth Management (RGM)
• Consumer Experience & Customer Data Management
• Marketing & Customer Engagement
• Commerce & Merchandising
• AI-driven solutions (Agentic AI, predictive analytics, personalization)
• Ability to translate functional software capabilities into compelling customer value propositions.

Performance Analysis & Optimization:

· Track and analyze marketing performance metrics (lead gen, pipeline influence, campaign ROI).

· Continuously refine messaging, content, and GTM strategies based on data-driven insights.

Accountability

· Become an internally recognized expert in CX business processes and associated industry-specific innovations sought after by customers.

· Capable of engaging up and across the organizational structure with a leadership mindset.

· Ability to establish a clear connection between their work and team performance metrics, including proactive mitigation for underperforming situations.

 

What you bring

· 3-5 years of experience in product marketing within enterprise SaaS software, preferably in CX, CRM, or consumer industry solutions.

· Strong storytelling and content creation skills with the ability to craft customer-centric narratives.

· Functional industry knowledge of CPG, Retail, Fashion, or Wholesale, including high-level business processes and pain points.

· Competent cross-functional collaboration skills with product, sales, and industry teams.

· Bachelor’s degree in marketing, business, or related field.

 

Where you belong 

You’ll be part of a high‑impact team shaping the future of CX solutions for consumer industries such as CPG, Retail, Fashion, and Wholesale. The team combines deep industry understanding with enterprise SaaS expertise, working across AI‑driven solutions spanning marketing, commerce, merchandising, customer data, and revenue growth management. In this collaborative, fast‑paced environment, you’ll help deliver full‑journey experiences—from awareness to adoption—while driving meaningful innovation and growth at scale.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: View email address on jobs.sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 108100-222800CAD . The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount, and any actual payout amount is dependent on company and personal performance. A summary of benefits and eligibility requirements can be found by clicking this link:

Due to the nature of the role, which involves global interactions with SAP entities, as well as with employees and stakeholders in Canada, functional proficiency in English is required for positions based in the Quebec.

 

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process .

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 451144 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

​