Data-Driven E-Commerce Optimization Leader
Puffy
Lead conversion optimization strategies at Puffy as the Senior CRO Manager. Tap into your expertise to elevate performance across a $1B brand's e-commerce platform. This pivotal role involves taking ownership of all facets of conversion optimization for a site with substantial traffic and advertising spend. You’ll collaborate with a specialized analytics team to rigorously analyze data, develop hypotheses, and execute conversion strategies through rigorous testing. If you're passionate about rapid learning and high-stakes decision-making, this is your chance. Key Responsibilities:
- Identify and address conversion bottlenecks using analytical tools
- Design high-impact A/B tests and analyze results for strategies
- Work directly with creative teams to enhance user experience
- Develop and refine the optimization framework for scale
- Present actionable insights to C-suite executives
- 5+ years in CRO within an e-commerce context
- Advanced skills in GA4 and analytics visualization
- Expertise in conducting A/B tests with actionable outcomes
- Strong grasp of UX principles and conversion tactics
- Exceptional writing skills for clear communication of findings
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