Product Marketing Manager, Growth & Enablement (12-month Contract) (Toronto)

Nelson Education Ltd. is Canada’s only heritage K-12 publisher, known for its innovative products and solutions that cater to learners across the country. Nelson is on a mission to make learning accessible, engaging, and effective for all. In response to the evolving education landscape, we developed Edwin, a digital learning ecosystem that provides curriculum-linked content, engaging tools, and support to reach every student. About the Role

Reporting to the Senior Manager, Integrated Digital Marketing, the Product Marketing Manager, Growth & Enablement will support Edwin’s growth strategy across Canada with a focus on regional go-to-market planning, decision-maker engagement, and sales enablement. This role owns the market-to-buyer side of Edwin marketing, ensuring that school boards, system leaders, curriculum leaders, and other decision-makers understand Edwin’s value and have the messaging, proof points, and materials they need to move from interest to adoption, expansion, and renewal. Key Accountabilities

Lead Edwin go-to-market planning for priority regions and growth opportunities across Canada. Develop regional messaging and campaign strategies that reflect local education priorities, curriculum needs, funding opportunities, and buyer considerations. Create clear board-level messaging for school boards, system leaders, curriculum leaders, principals, and other decision-makers. Build sales enablement materials including pitch decks, one-pagers, talk tracks, objection-handling guides, FAQs, competitive positioning, and value messaging. Translate Edwin’s product, content, adoption, customer evidence, and proof points into compelling market-facing and sales-ready materials. Partner with sales to understand pipeline, field needs, buyer objections, market feedback, and common barriers to adoption or expansion. Define and maintain Edwin’s market positioning, differentiation, and competitive landscape in partnership with Product, Sales, and Marketing. Support campaign planning, landing-page messaging, stakeholder communications, event content, and lead nurture programs. Collaborate with Product, Content, Classroom Success, Sales, and Marketing to align messaging across buyer, user, and customer touchpoints. Partner with the Lifecycle Product Marketing Manager to ensure buyer-facing messaging is grounded in product accuracy, classroom reality, adoption insights, and implementation support. Partner with the marketing team on customer stories, case studies, thought leadership, social content, blogs, and campaign assets that support Edwin’s broader market story. Use sales feedback, market trends, customer insights, and campaign performance to refine positioning and improve enablement. Requirements

University degree or college diploma in marketing, communications, business, education, or a related field. 4+ years of experience in product marketing, B2B marketing, sales enablement, demand generation, education marketing, or a related role. Strong ability to develop messaging for decision-makers, buyers, and leadership audiences. Experience creating sales enablement materials such as pitch decks, one-pagers, objection-handling guides, talk tracks, or competitive positioning. Strong understanding of campaign strategy, audience segmentation, and go-to-market planning. Excellent writing, communication, presentation, and stakeholder-management skills. Ability to translate product features and customer proof points into clear market value. Experience working with sales teams and customer-facing stakeholders. Robust project-management skills and ability to manage multiple priorities in a fast-moving environment. Experience in K-12 education, EdTech, school board procurement, or curriculum is considered an asset. Familiarity with Salesforce, Pardot, Jira, Canva, and digital-marketing tools is considered an asset. Benefits

Base salary of $80,000 per annum (contract full-time). Hybrid work arrangement with on-site presence Monday-Friday; commuter-friendly location (Sheppard & Don Mills). Free parking, shuttle service, on-site fitness center, and fitness classes. Access to LinkedIn Learning for continuous skill growth. Mentorship and professional development opportunities. Comprehensive Employee Assistance Program (EAP). Nelson is an equal-opportunity employer and is committed to inclusion, equity and diversity. As part of this commitment, we do not discriminate on the basis of age, race, sex, gender, gender identity, colour, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status.

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