Business Development Lead Toronto

Competencies

This is a role for someone who has built and scaled outbound before and wants to do it again at a higher level. What we think that takes:

• 5+ years of experience in high-volume BDR/SDR (Outbound), AE, or Business Development, with 2+ years in leadership roles

• Proven track record of scaling sales development teams (e.g., from single digits to 20-50+ reps) while achieving ambitious pipeline/revenue contribution targets

• Strong sales pedigree: deep understanding of sales qualification methodologies (BANT, MEDDIC, SPICED, etc.) and outbound prospecting best practices

• Systems-savvy: expert in CRM, engagement tools, and sales automation; ability to architect efficient workflows, reporting, and dashboards

• Data-driven operator with a demonstrated ability to optimize for conversion, productivity, and ROI at scale

• Excellent communicator, motivator, and coach, capable of building trust with both executives and front-line reps

• Growth-oriented, entrepreneurial mindset with the resilience to thrive in a fast-paced, high-expectation sales environment

Trajectory

In this role you will:

Sales Leadership & Team Scaling

• Build, lead, and scale a high-volume BDR team that consistently hits aggressive pipeline targets

• Recruit, train, and retain top sales talent, with a structured performance framework spanning KPIs, quotas, comp models, and promotion paths

• Foster a competitive, metrics-driven, and coaching-oriented sales culture

• Establish repeatable playbooks and frameworks that enable fast onboarding and predictable performance across geographies, markets, and verticals

Revenue Generation & Alignment

• Own pipeline creation, ensuring outbound efforts consistently translate into high-quality pipeline and, ultimately, revenue

• Partner closely with Account Executives, Sales Leadership, and Marketing to optimize territory coverage, lead handoff, and campaign execution

• Set clear productivity and conversion benchmarks (calls, sequences, meetings, SQLs, closed-won impact) and manage the team rigorously against them

Process, Systems & Operations

• Design and implement scalable prospecting processes across segments and markets, in close collaboration with Revenue Operations

• Leverage CRM and sales engagement tools to maximize workflow efficiency and output quality

• Continuously evaluate and improve workflows to drive volume, personalization, and conversion at scale

Execution & Hands-On Involvement

• Lead from the front, personally supporting high-value prospecting campaigns and modeling best practices in outreach

• Coach BDRs on objection handling, messaging, and qualification to build sales acumen and confidence

• Drive continuous experimentation in outbound sequences, multichannel engagement, and messaging to maximize ROI

Definition of Success

We measure success by impact, not activity. Here's what that looks like:

• You have scaled a high-volume BDR organization that consistently outperforms its pipeline and revenue contribution targets

• You have implemented systems, processes, and playbooks that enable predictable, repeatable performance

• You have built a culture of sales excellence, career development, and accountability across the team

• You are driving significant top-of-funnel growth while aligning tightly with Sales, Marketing, and RevOps