Director of Student Recruitment & Admissions for Secondary School

The Director of Student Recruitment & Admissions plays a critical role in promoting and maintaining a strong student enrollment base for a private secondary school in Ontario. This role requires both strategic planning and proactive outreach — engaging directly with families, educational agents, and marketing initiatives worldwide to promote the school and meet enrollment targets. Occasional overseas travelling would be required.

Key Responsibilities

Proactive Outreach & Relationship Building

• Actively identify and reach out to prospective students and families through personalized communication, digital channels, and direct engagement.
• Proactively build and maintain partnerships with education agents, consultants, and feeder schools globally to broaden the school's reach and visibility.
• Initiate and participate in international student recruitment campaigns and marketing events, both virtual and in-person, to directly increase the school’s student population.
• Plan, organize, and oversee admissions events, including open houses, information sessions, and campus tours, to showcase the school's facilities, programs, and community.
• Liaise with faculty, staff, and students to involve them in the admissions process and ensure their participation in recruitment events and initiatives.
• Commit the annual admission target and secure the retention of new applications.

Recruitment Strategy

• Design and execute a comprehensive admissions strategy aligned with the school’s enrollment objectives.
• Analyze enrollment trends and data to forecast, plan, and drive results.

Admissions Management

• Develop and implement comprehensive admissions policies and procedures in line with the school's mission and enrollment goals.
• Manage the entire admissions process, including application review, interviews, and decisions, ensuring a seamless and efficient experience for prospective students and their families.
• Collaborate with faculty, staff, and administrators to assess applicants' qualifications and fit with the school's academic, extracurricular, and community values.
• Maintain accurate records of applicant data and statistics to track enrollment trends and inform strategic decision-making.

Marketing & Promotion

• Collaborate with the marketing team to produce compelling recruitment content, including videos, brochures, and social media campaigns.
• Highlight the school's academic programs, extracurricular offerings, and university outcomes to attract high-quality applicants.
• Lead and mentor the admissions staff, ensuring a high-performing, customer-service-oriented team.
• Provide regular reporting to school leadership on enrollment trends, pipeline status, and recruitment performance.

Position Requirements

Academic & Experience Requirements

• Bachelor's degree in a relevant field (e.g., Education, Marketing, Business Administration)
• Ten years of experience in admissions and recruitment in education sector, preferably in a secondary school or higher education setting

Knowledge & Competency Requirements

• Prior experience in international high school admissions is a mandatory requirement.
• Strong sense of business acumen.
• Strong knowledge of the Ontario education system and admissions requirements.
• Excellent communication and interpersonal skills, with the ability to engage and build relationships with diverse stakeholders.
• Strong organizational and project management abilities, with a keen attention to detail.
• Data-driven mindset with the ability to analyze and interpret enrollment data.
• Proficiency in using admissions management systems, databases, and Microsoft Office Suite.
• Familiarity with digital marketing tools and social media platforms is an asset.
• Occasional overseas business trips are required.
• University guidance counselling knowledge.