Digital PR Specialist

About seoplus+

We’re a dynamic digital marketing agency driven by innovation and results. We empower businesses of all sizes to grow their digital presence by delivering measurable outcomes, more leads, more sales, and greater brand recognition. Our collaborative culture, data-driven strategies, and creative mindset fuel our success and yours.

Position Overview

We’re looking for a Digital PR Specialist who’s passionate about storytelling, thrives in a fast-paced agency environment, and is eager to lead impactful campaigns. If you're a curious communicator and a natural relationship builder who’s always seeking the next big story, this role is for you. You’ll work on dynamic projects across a variety of industries, shaping brand narratives, securing top-tier media placements, and making your mark in the ever-evolving world of digital public relations. 

Qualifications

• A recent graduate or early-career professional with experience in public relations, journalism, communications, or a related field.


• A gifted writer with sharp editing skills and a strong understanding of tone, audience, and content strategy.


• Highly organized and detail-oriented with the ability to juggle multiple campaigns and deadlines.


• Comfortable with media outreach across channels: email, phone, events, social media, and video calls.


• Deep interest in the media landscape, pop culture, current affairs, and industry trends.


• Strong research skills and creative thinking to identify unique, newsworthy angles.


• Experience working in an agency environment or handling multiple client portfolios is an asset.


• Familiarity with media databases (e.g., Agility PR, MuckRack), SEO tools (e.g., SEMrush, Ahrefs, Majestic), and Google Workspace.


• Confident in public speaking, leading meetings, and presenting campaign strategies.


• Driven by results, feedback, and collaboration, with a desire to grow within the digital PR space.
  

Primary Responsibilities

• Collaborate with our Media Relations Strategist and Digital PR team to create compelling, high-quality PR content.


• Monitor industry news and media opportunities daily, using top PR platforms to match client stories with journalists' needs.


• Write persuasive public relations submissions, guest blogs, and bylined content tailored to diverse client voices and verticals.


• Confidently lead client meetings and calls with journalists to coordinate media opportunities.


• Research and pitch newsworthy ideas to media contacts while strengthening relationships with publishers, bloggers, and influencers.


• Contribute to local directory citations, competitor benchmarking, and backlink audits to support client SEO strategies.


• Track campaign progress, engagement, and success using PR analytics tools and internal systems.


• Participate in strategy brainstorms, team collaboration sessions, and client storytelling initiatives.


• Represent seoplus+ at networking events and contribute to our growing media presence.


• Stay curious and informed about current events, media trends, and the ever-changing world of Digital PR.


• Work collaboratively in a team environment that values innovation, professional development, and shared success.
  

Why Join Us?

• Work with award-winning clients and contribute to campaigns featured in Forbes, Globe & Mail, Vogue, Financial Post, and many more.


• Be part of a creative, inclusive, and values-driven team that celebrates innovation and mentorship.


• Access professional growth opportunities and gain hands-on experience with a variety of clients and industries.


• Enjoy a fun, collaborative workplace in the heart of Lansdowne—with team socials, development sessions, and more.
  

How to Apply

If you’re a results-driven PR professional who thrives on storytelling, strategy, and media relationships and you're ready to help clients make headlines, then we’d love to meet you! To apply, please submit your resume and a cover letter outlining your relevant experience and what excites you about working in digital PR at seoplus+.

Location: Lansdowne, Ottawa (Hybrid – 3 days/week in-office) Hours: 37.5 hours/week Salary: $50,000/year

Compensation Package

• Education and personal development budget.