Influencer Marketing Specialist

Job description

About SAMY

SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Mission

As an Influencer Marketing Specialist / Account Executive for Amazon Prime Video Account, you will play a key role in leading influencer-driven campaigns from strategy to execution. You will transform brand briefs into impactful influencer activations, ensuring cultural relevance, creative excellence, and measurable performance. This role requires a strategic mindset, strong analytical capabilities, and deep knowledge of social platforms and influencer ecosystems.

Job Description

Strategic Campaign Development

• Translate client briefs into high-level influencer marketing strategies and creative campaign proposals.

• Collaborate with strategy, creative, and account teams to define campaign objectives, KPIs, and storytelling angles.

• Ensure influencer activations align with brand positioning and audience insights.

Influencer Selection & Management

• Identify, evaluate, and select relevant influencer profiles across platforms (Instagram, TikTok, YouTube, and emerging channels).

• Build and manage influencer shortlists based on audience fit, engagement quality, and brand alignment.

• Develop detailed content calendars and oversee content production to ensure consistency, quality, and compliance.

Campaign Execution & Performance Oversight

• Monitor daily campaign performance and optimize based on real-time insights.

• Ensure timely delivery of influencer content across all campaign phases.

• Identify opportunities to enhance engagement, reach, and conversion performance.

Event & Activation Support

• Support influencer participation in brand activations, events, and experiential campaigns.

• Coordinate logistics and ensure smooth collaboration between influencers, brands, and production teams.

Cross-functional Collaboration

• Work closely with booking, strategy, and data teams to improve negotiation processes and campaign efficiency.

• Leverage social listening and insights to identify cultural trends and influencer opportunities.

• Contribute to post-campaign analysis and reporting with actionable insights.

Reporting & Insights

• Aggregate influencer performance data and campaign results.

• Deliver clear and insightful reports highlighting learnings, ROI, and optimization opportunities.

• Translate data into strategic recommendations for future campaigns.

Legal & Financial Management

• Oversee influencer contracts, usage rights, and compliance requirements.

• Support budget tracking and ensure financial accuracy across campaigns.

Workflow Optimization

• Continuously improve internal processes between brand teams, influencers, and agency stakeholders.

• Propose innovative approaches to influencer selection, content production, and campaign measurement.

Job requirements

Skills & Qualifications

Required Skills

• 2–5 years of experience in influencer marketing, social media, or digital campaign management.

• Strong understanding of influencer ecosystems and social media platforms.

• Advanced analytical and reporting skills with high proficiency in Excel or similar tools.

• Ability to translate data and trends into strategic and creative recommendations.

• Strong communication, negotiation, and project management skills.

• Highly organized, proactive, and detail-oriented mindset.

Experience

• Proven experience managing influencer campaigns end-to-end for brands or agencies.

• Familiarity with influencer selection tools, social listening platforms, and performance analytics.

• Experience working in fast-paced, client-facing environments is a plus.

Languages

• Full professional proficiency in English (written and spoken).
  

Cultural Fit

Beyond experience, we look for people who truly connect with the way we work:

• We are kind and direct, communicating clearly, honestly, and respectfully.

• We collaborate without silos or egos, valuing collective success and recognizing that every idea counts.

• We give feedback that helps others grow, learning from each other and celebrating progress.

• We take pride in our work, paying attention to detail and committing to excellence.

• And we take ownership of what we build, showing initiative, responsibility, and delivering real results.

We thrive with people who are kind, collaborative, driven by excellence, and committed to making an impact. If this sounds like you, you’ll thrive at SAMY.

Diversity & Inclusion

At SAMY, we believe in real diversity: teams where each person contributes from their uniqueness. We are committed to creating an inclusive, accessible, and barrier-free environment where every voice matters.

Benefits

• Flexible schedule and hybrid work options that help you balance your time and work in a way that fits your life.

• A geographic mobility plan that gives you the chance to explore new opportunities and work from different SAMY locations around the world.

• Celebrate your birthday with a day off, and take time to enjoy December 24th and 31st as company holidays to relax, recharge, and enjoy what matters most.

• Global social and environmental activities that allow you to take part in initiatives that create a positive impact under the OWN THE IMPACT framework, connecting with colleagues from around the world and contributing to projects that make a difference.

• Mirror Club is our mentoring program designed to accelerate the careers of talented women by connecting them with experienced mentors.

• Global Referral Program that lets you refer clients, projects, or teammates, helping SAMY grow stronger while earning rewards for your contributions.

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