Director of Marketing

Job Responsibility:

CLV Group is a premier real estate firm specializing in acquiring, developing and managing high-quality real estate assets in Canada. Our mission is to deliver exceptional returns through strategic acquisitions, professionally managed developments, innovative asset management, and a commitment to excellence. What we know to be true is that our historic results and continued success are 100% a result of a phenomenal team.

What you may not know about CLV is that we are a team where genuine passion meets success and community is at the heart of everything we do. We're not just real estate experts - we are community architects and builders dedicated to improving the regions we operate in. The goal of building better communities is deeply woven into the very fabric of our company, and we operate our business through a lens of sustainability and philanthropy to ensure we give back in impactful, meaningful ways. This is high-impact community building, community development, real estate acquisition/development /management including office-to-residential conversions, all wrapped up with growth projections that are jaw dropping.

This is an incredible opportunity for top talent looking for careers in real estate. With strategic partners like PBC Development & Construction Management Group Inc., we are creating an environment for combined success to meet our future business goals. We expect to grow on all fronts of our business so will be looking for top talent to join our team.

Find out more about CLV and our communities and our project pipeline here

About the Role

We are seeking a dynamic and versatile Director of Marketing to lead and scale our marketing function across a fast-growing portfolio in real estate acquisition, development and property management. As a key member of our leadership team, the Director of Marketing will develop and execute a comprehensive marketing strategy that drives revenue growth, brand leadership, resident acquisition and retention, and investor confidence to position our company as a premier force in real estate. They will lead and mentor a growing team, ensuring marketing remains a revenue-generating powerhouse that aligns with business priorities.

In addition to the duties typically expected of a seasoned Marketing professional, they will be responsible for:

Marketing Strategy & Leadership

• Collaborate with executive leadership to align marketing initiatives with business goals, investment priorities, and emerging market opportunities.
• Develop and execute a comprehensive, scalable marketing strategy to drive awareness, engagement, growth, and long-term business success.
• Establish clear, scalable marketing KPIs directly tied to occupancy, leasing velocity, revenue, and investor engagement.
• Oversee marketing initiatives, ensuring maximum return on investment. Manage budgets to assess the effectiveness of marketing programs and campaigns.

Performance-Driven Digital & Social Media Marketing

• Develop high-performing social media strategies that expand brand presence, generate qualified leads, and support leasing and sales.
• Lead data-driven digital marketing efforts that enhance customer acquisition, engagement, and conversions.
• Own end-to-end execution of programs and campaigns to drive awareness and adoption spanning multiple channels: email, social media, paid media, virtual events (e.g., webinars), content marketing, video, and more. Drive brand leadership and positioning.
• Oversee website performance, SEO strategy, paid advertising, and digital campaigns to maximize lead generation and optimize the sales funnel.

Property Marketing & Leasing Acceleration

• Design and execute targeted marketing campaigns that drive pre-leasing, lease-up velocity, and occupancy rates.
• Ensure all property marketing efforts contribute directly to faster lease-ups, stronger renewal rates, and increased revenue.
• Oversee property listings, pricing strategies, and promotional materials to optimize demand and conversions.
• Partner with sales and property management teams to enhance resident engagement and maximize customer lifetime value.

Brand & Creative Leadership

• Lead a brand strategy that enhances market positioning and corporate reputation.
• Direct the development of modern content, creative assets, and high-impact campaigns that differentiate the company in the industry.
• Ensure all marketing materials align with sales objectives, investor confidence, and business expansion goals.

Marketing Team Leadership & Cross-Functional Collaboration

• Build, mentor, and lead a high-performance marketing team, ensuring engagement and alignment with business priorities and revenue objectives.
• Foster a culture of excellence, innovation, and accountability, ensuring all marketing efforts are tied to measurable results.
• Collaborate with key stakeholders including executive leadership, sales, property management, and investment teams to ensure marketing strategies support financial performance and corporate success.
• Implement processes and systems that enhance efficiency, campaign effectiveness, and team productivity.

Qualifications & Experience

This role requires you to be an excellent marketer, with a demonstrated ability to identify and focus on high-leverage priority initiatives while leading a team to deliver exceptional results. The ideal candidate is passionate about building and executing programs and campaigns that add value. They are detail-oriented and well organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and managing multiple stakeholders towards a common goal.

Ideal candidates will bring:

• Marketing leadership experience within the Canadian real estate, property management, or a related industry.
• A passion for scaling, with experience in creating repeatable and successful marketing programs that drive growth.
• A strategic and modern marketing mind with a solid understanding of multiple growth marketing channels.
• Proven track record of driving business results through strategic marketing initiatives.
• Strong expertise in performance marketing, digital strategy, SEO, social media, and lead generation.
• Experience in developing and executing high-ROI marketing campaigns that impact leasing, sales, and corporate revenue.
• Ability to analyze data, track key performance metrics, and adjust strategies to ensure continuous growth and financial impact.
• Exceptional management skills with a track record of building high-performing teams.
• Ability to influence stakeholders, collaborate cross-functionally, and contribute to executive decision-making.

Find out more about CLV working at CLV here

We are committed to diversity in our workforce and are proud to be an equal opportunity employer. We are excited to work with talented people, period. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, gender, age, disability, sexual orientation, gender identity and/or expression, marital or civil status, political affiliation, family or parental status, or any other status protected by the laws or regulations in the jurisdictions in which we operate.

We strive to make our website and application process accessible to all users. Accommodation is available upon request for candidates taking part in all aspects of the selection process. Please send an email to View email address on ca.edajobs.com and let us know the nature of your request and your contact information. This contact information is for accessibility requests only and cannot be used to inquire about the status of applications.

Our team handles a lot of sensitive information, which means we require all candidates that receive and accept employment offers to complete a background check before being hired.

Thank you for your time and desire to join our winning team and to play a critical role in developing future communities across Canada.

Only selected candidates will be contacted. No phone calls please.

We appreciate your interest in exploring an opportunity with CLV Group!