Senior Integrated Campaigns Manager

About Forma.ai:  

Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. 

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.  

We’re welcoming equally driven individuals who are excited about creating something big! 

About the team  

The marketing team sits at the center of Forma.ai’s growth engine. Our team directly impacts pipeline, revenue, and how the Forma.ai brand is perceived in the market.  

We're strategic, creative, and relentlessly focused on building one of the most exciting, differentiated brands in the revenue technology space. We’re also a small team with ambitious goals, which means this is a high-ownership role for someone who can bring structure, momentum, and executional excellence to the campaigns and programs that matter most.  

What you'll be doing  

We're looking for a S enior Integrated Campaigns Manager to own the planning, execution, and optimization of high-impact marketing campaigns across our community, events, and content.  

This role will help turn Forma.ai’s biggest marketing investments into repeatable, measurable growth engines. You’ll play a pivotal role in bringing our community, virtual events, in-person programs, and thought leadership campaigns to market in a coordinated way, making sure every campaign has a clear audience, message, channel plan, follow-up motion, and business outcome.  

This role is for someone who can bridge strategy and execution: taking high-level marketing priorities and turning them into campaigns that are well-planned, well-promoted, well-run, and meaningfully connected to business outcomes. You understand the “why” behind the work, know how to shape the “how,” and can own the details that make campaigns successful in practice.  

Success in this role means our most important campaigns are never one-off efforts. They are thoughtfully planned, tightly executed, consistently repurposed, and clearly connected to pipeline, community growth, relationship-building, and brand authority.  

Integrated Campaign Strategy & Execution  

• Own integrated campaigns across Forma.ai’s highest-priority marketing initiatives, including community programs, major virtual events, in-person programs, and seasonal initiatives.  

• Translate campaign strategy into executable plans across timelines, channels, content, promotion, stakeholder responsibilities, sales follow-up, and reporting.  

• Ensure every major campaign has a defined ICP, message, offer, distribution plan, sales follow-up motion , and success metrics.  

• Partner closely  with internal teams, external community members, SMEs, partners, and executive leadership to keep campaigns aligned, focused, and moving.  

• Identify opportunities to make campaigns more efficient, repeatable , and scalable over time.  

• Build segmented follow-up motions based on audience type, engagement level, and buyer readiness, improving how Forma.ai turns campaign engagement into meaningful next steps.  

• Partner closely with Sales to align campaign strategy and execution across target accounts , audience segmentation, outreach, follow-up, and pipeline generation, ensuring every campaign drives measurable business outcomes.  

Community and Event Programming  

• Help own the execution and growth of Forma.ai’s Sales Comp Think Tank , our private community for senior sales compensation leaders.  

• Drive community member acquisition, onboarding, engagement, and retention efforts, ensuring the community continues to grow as a high-value audience and relationship-building engine.  

• Manage community programming strategy and logistics , including speaker coordination, session planning, run-of-show development, attendee communications, reminders, and post-event engagement.  

• Lead execution for webinars, virtual summits, private community sessions, executive breakfasts, in-person dinners, and other high-value event programs.  

• Manage timelines, dependencies, stakeholders, and deliverables across multiple concurrent initiatives.  

• Coordinate with designers, contractors, agencies , freelancers, sales, customer teams, and executives as needed.  

• Track campaign performance across key indicators like registrations, attendance, engagement, community growth , etc.  

• Use data and qualitative feedback to improve future campaigns (plans, promotion, follow-up, and conversion).  

Content Repurposing & Distribution  

• Repurpose high-value marketing moments into multi-channel campaign assets .  

• Transform existing webinars, community sessions, executive conversations, and event insights into social posts, emails, speaker promos, recaps, sales follow-up materials, and nurture content.  

Who we're looking for:  

• 4-7+ years of experience in B2B SaaS marketing , ideally in integrated campaigns, demand generation, community, field marketing, event marketing, or marketing programs.  

• Experience owning multi-channel campaigns from strategy through execution , including planning, promotion, launch, follow-up, and reporting.  

• Exceptional project management skills , with the ability to manage multiple moving pieces, stakeholders, and deadlines without dropping details.  

• Experience running virtual and in-person events , community programming, executive roundtables, customer events, or field marketing programs.  

• Strong understanding of how content, community, events, email, social, and sales follow-up work together in a B2B marketing motion.  

• Comfort writing and editing campaign copy , including emails, landing page copy, social posts, event descriptions, speaker blurbs, and promotional materials.  

• Strong B2B judgment.  You understand how to market to senior buyers, how to maintain a premium brand experience, and when quality matters.  

• Experience working with sales teams to support follow-up , account engagement, and pipeline generation from marketing programs.  

• Ability to operate with autonomy in a lean, fast-moving team where priorities are clear but the path is not always fully built.  

Bonus Points for Experience with:  

• Marketing to RevOps, sales compensation, finance, sales leadership, HR, or enterprise operations audiences.  

• Managing or growing a professional community.  

• Working at a startup or scale-up where marketing has to balance brand-building, demand generation, and sales enablement.  
• Building campaign systems from scratch, not just operating inside existing processes.  

Additional Job Info:

• This position is for an existing vacancy
• Salary range: $120K - $140K CAD

What you can expect from us

Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.ai ’s success.

Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program.

Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend.

Growth. You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for, whether that’s as an individual contributor or as a people leader.

Our Values:  

• Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.  
• Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
• Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed. ­ 

Use of AI for Recruitment

Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.  

Our commitment to you:  

Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment.   Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.

We thank all candidates for their interest however only qualified applicants will be shortlisted.