Gestionnaire de marque, Cardiovasculaire / Brand Manager, Cardiovascular
usd110.8k - usd160.8k per yearMerck
Merck seeks a Brand Manager for Cardiovascular to lead launch strategy and brand development for a cholesterol market product. The role involves market analysis, cross-functional collaboration, campaign development, and competitive intelligence to support pre- and post-launch execution.
Responsibilities
- Develop deep understanding of customer and patient needs through market research and customer journey analysis
- Translate strategic priorities into concrete action plans with clear deliverables and timelines
- Collaborate on content development for healthcare professional and strategic account campaigns
- Partner with medical education and affairs teams to support compliant medical training strategies
- Track and evaluate tactical objectives, key results, and performance indicators using data-driven approach
Requirements
- Bachelor's degree in marketing, business administration, or related field
- Expertise in cholesterol, cardiovascular disease, or adjacent therapeutic areas
- Strong analytical skills and proficiency with customer insights, business intelligence, and market research
- Demonstrated success navigating competitive market environments
- Excellent collaboration and influence across multidisciplinary teams and external partners
- Adaptability to manage complexity and multiple simultaneous projects
- French fluency required for Quebec-based candidates
Vacancy posted 2 days ago
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