Associate Director, Performance Marketing (18-month contract)

About Equitable Bank

Equitable Bank is a Canadian challenger bank serving more than 800,000 customers through EQ Bank and its subsidiary Concentra Bank. As a wholly‑owned subsidiary, it supports credit unions and has over $142 billion in assets under management.

Role Overview

Associate Director, Performance Media – The role is accountable for strategic leadership, financial stewardship, and operational excellence of EQ Bank’s performance media program, owning end‑to‑end outcomes across EQ Bank and REM, leading a hybrid internal + agency model, and serving as senior marketing liaison.

Core Responsibilities

• Own end‑to‑end performance media strategy and delivery for EQ Bank that aligns to growth, acquisition, and efficiency targets.
• Accountable for overall marketing budget management including planning, pacing, tracking, accruals, and all finance submissions.
• Act as the senior decision maker on in‑year investment tradeoffs, reallocations, and optimization decisions.
• Lead and govern a hybrid agency and vendor model, setting scopes, performance expectations, and accountability.
• Serve as the primary marketing lead and point of contact for Marketing Mix Modeling (MMM) and advanced measurement.
• Partner closely with Analytics to translate Mixed Media Model and performance insights into actionable media and investment decisions.
• Provide performance media strategy consultation for REM initiatives, as required.
• Own monthly Growth Notes and lead monthly growth performance meetings for EQ Bank and EQ Bank Business.
• Respond to and manage requests from senior leadership related to media performance and growth insights.Lead, coach, and develop team members and agency partners.
• Operate as a senior cross‑functional partner to Product, Brand, Analytics, and Finance to drive aligned growth outcomes.

Qualifications

• University degree in Marketing, Business, Commerce, or equivalent senior level experience.
• 8–10+ years of experience leading performance media or growth marketing in client‑side and/or top tier agency environments.
• Proven ownership of large, complex marketing budgets, including forecasting, accruals, financial governance, and ROI accountability.
• Deep expertise in performance measurement, optimization and advanced analytics, including Mixed Media model, attribution, and conversion optimization.
• Strong strategic understanding of full‑funnel media channels (offline & online) and the full consumer journey including acquisition and growth levers.
• Experience translating complex data and insights into clear executive‑ready recommendations and decisions.
• Success in leading and governing agencies and vendors within a hybrid or multi‑partner model.
• 3–5+ years of people‑leadership experience with a track record of coaching and developing high‑performing teams.
• Deep experience building strong brands and delivering acquisition and loyalty programs across channels and media.
• Confident, collaborative leader able to influence senior stakeholders and cross‑functional peers in a fast‑paced, performance‑driven environment.
• Highly organized, detail‑oriented leader with strong execution discipline, sound judgment, and the ability to perform under pressure.

Benefits

• Competitive discretionary bonus.
• Market‑leading RRSP match program.
• Medical, dental, vision, life, and disability benefits.
• Employee Share Purchase Plan.
• Maternity/Parental top‑up while you care for your little one.
• Generous vacation policy and personal days.
• Virtual events to connect with colleagues.
• Professional development and comprehensive career development program.
• A fulfilling opportunity to join a leading FinTech and help create a new kind of banking experience.

Location & Work Arrangements

Hybrid work model; office at 2200‑25 Ontario Street, Toronto, ON.

Inclusion & Accessibility

Equitable Bank is deeply committed to inclusion. We support and encourage staff growth. We provide a barrier‑free recruitment process. All candidates considered for hire must pass a criminal background check and credit check to qualify. Candidates who need accommodations are encouraged to request them so they can bring their best selves to this role.