Chief Commercial Officer

Position Description
Position Title: Chief Commercial Officer (CCO)
Reports To: CEO
Location: Sunrise Farms Head Office, Surrey, BC
ABOUT SUNRISE FARMS:
Sunrise Farms is a group of companies that has grown from an initial focus in the poultry industry including hatchery operations;
poultry farming;
primary processing (Sunrise Poultry Processors Ltd.);
and further processing (Grand River Foods Ltd.);
to distribution of other protein products across Canada. Our humble start was in 1983 with one small processing facility in Surrey, British Columbia. We have now grown to serve a broad range of customers, both domestically and internationally. Sunrise Farms remains Canadian family owned, producing quality food products from processing plants located in British Columbia, Alberta, Manitoba and Ontario. From our hatcheries to our “ready to eat” state of the art cooking facilities we service customers in the retail, food service and industrial sectors. We are proud of our support of the Canadian farm as well as our investment in the latest equipment and technologies at our facilities across Canada.POSITION SUMMARY:
The CCO is a member of the Executive Leadership Team (ELT). Reporting to the CEO, they will work collaboratively with the ELT on strategic planning and be responsible for the execution of the strategic plan within the sales function. They will be responsible for the entire sales function at Sunrise, which has team members in Surrey, Calgary, Lethbridge, Winipeg, Cambridge, and Mississauga. The CCO will stay on top of market conditions, liaise with customers to understand their needs based on our current product offerings, and lead the creation, development, and marketing of new products from ideation to sale.Position Responsibilities:
Develop and implement comprehensive sales strategies to drive revenue growth and achieve sales targetsOversee the entire sales network, including managing and mentoring the sales team to ensure high performance and goal achievementAnalyze sales data and market trends to identify opportunities for growth and improvementEstablish and maintain strong relationships with key clients, partners, and stakeholdersWork closely with operations to develop sales and operations plans to optimize customer satisfaction and growth opportunitiesEnsure that pricing strategies are competitive with market conditions and trendsStay current with market conditions, trends, and competitor activities to inform strategic decisionsMonitor and report on sales performance, providing insights and recommendations to the executive teamEnsure the company's commercial policies and practices are adhered to and aligned with the overall business strategyDrive continuous improvement in sales processes and customer engagement strategiesLead the ideation, development, and launch of new products, ensuring alignment with market trends and customer needsCollaborate with marketing, advertising, and branding specialists to create and execute effective marketing campaigns, building the company’s branding capabilitiesRepresent the company at industry and customer events, conferences, and trade showsAssist department managers with performance issues within their teamsREQUIRED SKILLS, EXPERIENCE AND KNOWLEDGE:
Bachelor's degree in Business Administration, Marketing, or a related field;
MBA preferredWell seasoned professional with minimum 10+ years experience in a senior sales or commercial leadership role, preferably within the food industryStrong understanding of sales and marketing principles, with a track record of driving revenue growthExcellent leadership and team management skills, with the ability to inspire and motivate a high-performing sales teamResults driven, with a track record of delivering results even when working under pressureAnalytical mindset with the ability to interpret sales data and market trends to make informed decisionsCreative and strategic thinker with the ability to develop innovative solutions to drive business growthStrong organizational and project management skills, with the ability to manage multiple priorities and deadlinesExceptional communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholdersCompensation
Base salary: $300,000 - $350,000Annual performance bonus opportunity of up to 60%Long-Term Incentive Plan (LTIP) up to 80%Comprehensive executive benefits packageThis role is based in Vancouver, BC.
#J-18808-Ljbffr