B2B Paid Media Account Strategist

Lead B2B paid search and social accounts for Directive Consulting, working remotely in Canada with a focus on strategy, attribution, and growth outcomes.

This Strategist owns assigned accounts across Shopping, paid search, and paid social for manufacturers and distributors. You translate channel performance into P&L impact for CFO, VP Ecommerce, and VP Sales audiences. Your scope includes Google, Microsoft, Meta, LinkedIn, TikTok, audience architecture, creative testing, measurement, and consultative client communication.

Key Responsibilities:

• Own account diagnosis, roadmaps, and revenue outcomes
• Lead strategy calls, proposals, and quarterly business reviews
• Design full-funnel search and social strategies
• Build B2B audience and first-party activation architecture
• Report revenue lift, cohorts, and cost-to-serve

Requirements:

• Four-plus years of paid media management experience
• Direct experience with client strategy and execution
• Strong written and verbal communication skills
• Experience presenting to C-suite buyers
• Comfort supporting audits and proposals

Use paid search, paid social, analytics, and consultative communication to guide Directive Consulting accounts toward measurable revenue outcomes.