CRM Marketing Manager (12 month FTC)

This is a 12 month fixed‑term contract. The posting reflects an existing vacancy. The role is part of a client inhouse team; you will be employed by DEPT® but embedded within the client team.

Job Purpose

The CRM Marketing Manager leads the email and SMS marketing channel, making data‑driven decisions and driving measurable business results. The role calls for an autonomous self‑starter managing comprehensive email and SMS marketing programs with exceptional attention to detail and the capability to deliver clear, compelling messages that drive customer engagement and revenue growth.

WHAT YOU’LL DO

• Drive development of comprehensive email and SMS go‑to‑market calendars across seasonal product categories, product launches, promotional events, key markets and cross‑functional business initiatives.
• Plan and implement email and SMS marketing strategies focused on improving key performance indicators including content personalisation, visit rates, conversion optimisation, list growth and revenue growth.
• Manage high‑volume daily campaign delivery, ensuring flawless execution and optimal deliverability across all customer segments.
• Foster compelling storytelling to create dynamic, engaging and authentic brand experiences that reflect company values and strengthen customer affinity.
• Oversee the email briefing process, ensuring clear, actionable guidance is provided to creative teams to achieve engaging storytelling while embedding branding principles and personalisation at scale.
• Collaborate with brand marketing teams to ensure email and SMS content aligns with overall brand voice, seasonal campaigns and product messaging strategies.
• Craft and execute comprehensive experimentation roadmaps including landing page optimisation, creative testing, audience segmentation, subject line optimisation and send‑time testing.
• Implement advanced A/B and multivariate testing strategies to continuously optimise email and SMS performance and drive revenue growth.
• Utilise predictive analytics and machine learning capabilities to enhance personalisation and customer targeting.
• Work in close partnership with CRM Operations teams to ensure campaigns are built, tested and executed accurately, effectively and on schedule.
• Partner with business management and merchandising teams to align email content with strategic initiatives, inventory management, pricing strategies and promotional calendars.
• Coordinate with customer service teams to ensure consistent messaging across all customer touchpoints.
• Lead multiple projects concurrently while providing regular performance monitoring and updates to CRM leadership, business stakeholders and cross‑functional partners.
• Perform real‑time and periodic ad‑hoc analyses to evaluate channel performance, identify optimisation opportunities and provide actionable insights.

WHAT YOU BRING

• 6+ years of demonstrated experience in CRM/email/SMS marketing, marketing/advertising agency experience, e‑commerce, multi‑channel retail or digital marketing.
• Degree in a relevant field a plus.
• Proven track record of success in meeting or exceeding revenue goals through email marketing initiatives.
• Demonstrated ability to handle large volumes of marketing campaigns and complex segmentation strategies simultaneously.
• Proven expertise in setting up and analysing A/B tests specific to email marketing optimisation.
• Strong analytical mindset with a passion for data‑driven decision making and performance optimisation.
• Exceptional attention to detail with ability to manage multiple campaigns without compromising quality.
• Ability to write, edit and optimise email copy with a strong understanding of direct response copywriting principles.
• Strong interpersonal skills with proven ability to communicate effectively with diverse stakeholders.
• Excellent written and verbal communication skills with the ability to present complex data insights to non‑technical audiences.
• Strong project management capabilities with experience managing multiple seasonal campaigns and product launches simultaneously.
• Ability to establish and build productive relationships both internally and externally while communicating effectively across the organisation.
• Understanding of retail merchandising cycles and promotional calendar management.

WE OFFER

• A flexible hybrid working policy.
• Early Finish Fridays.
• 15 days paid holiday annually, increasing with length of service, plus public holidays.
• Birthday leave, a paid day‑off each year.
• Access to dedicated mental health resources including enhanced sick pay scheme, employee assistance programme and trained mental‑health first aids.
• Dept Allowance, a dedicated company contribution for professional development or personal wellbeing.
• Refreshments provided in the office all week.
• Enhanced family‑friendly policies to support parents.
• Learning and development – continuous growth opportunities through internal training and guest speakers.
• Buddy programme – paired with a buddy for your first weeks at DEPT®.
• A certified B Corp Agency and multi‑award‑winning “Agency of the Year”.
• Global DEPT® Cares Month – annual initiative where teams donate skills and time to local charities.

The anticipated annual salary range for this position is $90,000 - $110,000 CAD. Salary is based on relevant experience, expertise and organisational impact.

DIVERSITY, EQUITY & INCLUSION

At DEPT® we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture and retain talented individuals from diverse backgrounds.