Content Director

The future of content? It's SuperProper.

We're looking for a Content Director to step in and keep building our content effort at Super Proper. It's a chance to lead, shape, and grow how some of the most exciting brands in North America show up. You'll help us define what great content means in the age of AI and algorithms, learn to be fluent across social, CRM & Loyalty and Performance, and set the strategic direction that our clients and our studio rally behind.

You think about social as a brand behaviour, not just a content output. You can answer "what should this brand be on social?" before anyone asks "what should we post this week?". You follow the thinkers, the platform shifts, and the cultural undercurrents that signal where online content is headed next and can translate that instinct into strategy clients can act on.

Super Proper is a multi-disciplinary advertising studio uniting creative, insight, and performance experts under one roof. Launched in November 2024, we're already working with Audi, Kicking Horse Coffee, Johnson & Johnson, Planet Fitness, FanDuel, UFC & WWE and more across US and Canadian markets. At your disposal is a 30 person studio – writers, designers, video editors, motion artists, photographers, content creators, and social strategists – ready to bring your strategic vision to life.

You’ll hold a high creative bar, push for work that earns attention rather than just impressions, and understand how content connects to the wider ecosystem, ready to define how brands build audiences and get talked about in real life.

What you'll do

• Define how brands show up, not just what they post : develop social and content strategies that treat social as a brand behaviour. You answer the big questions – who should this brand be, how should it act, what space should it own – before getting to weekly content.
• Stay ahead of the strategic curve : follow the thinkers, platform shifts, and cultural undercurrents that signal where social is going next. Your recommendations reflect where audiences are heading, not where the last big case study landed.
• Translate cultural instinct into strategy : spot shifts in how people use platforms, formats, and community spaces, and turn those observations into concrete recommendations clients can act on.
• Push for work that earns attention : hold a high creative bar. Articulate the difference between content that fills a calendar and content that stops a scroll, builds an audience, or sparks conversation. Champion ideas that breakthrough.
• Build and present content frameworks : develop social strategies, annual plans, brand positioning, and content frameworks – as well as present them with clarity and conviction to senior client stakeholders.
• Lead and mentor the content team : guide social strategists, content creators, and community managers. Set the standard for thinking, craft, and ambition across the team.
  Connect content to the wider ecosystem : collaborate with CRM & Loyalty and Performance media teams to ensure content strategy works as part of an integrated whole and not in a silo.
• Be a strategic partner to clients : act as a trusted advisor on all things social and content. Bring proactive thinking, fresh perspective, and a point of view that earns trust and grows relationships.
• Champion AI and innovation : understand how AI is reshaping content creation, distribution, and strategy. Bring an optimistic, experimental mindset and help the team navigate what these tools mean for the work.

What you bring

• 8-10+ years of experience in social and content at an agency, with a track record of leading strategy for ambitious brands.
• Strong strategic thinking : you think in terms of brand behaviour, audience, and cultural relevance – not just content volume. You can zoom out to brand positioning and zoom in to platform-specific execution.
• Framework and planning expertise : proven ability to build and present social and content frameworks, annual plans, and brand positioning that clients buy into and teams can execute against.
• Deep social fluency : in-depth knowledge of platforms (Instagram, TikTok, YouTube, LinkedIn, and emerging spaces), formats, algorithms, and the cultural dynamics that shape what works.
• Cultural radar : you're plugged into where culture and platforms are heading. You follow the right thinkers, spot shifts early, and translate them into actionable strategy.
• A high creative bar : you know the difference between content that performs and content that matters. You push for work that earns attention and gets talked about.
• Presentation and communication skills : confident presenting strategy to senior stakeholders, defending recommendations, and rallying teams around a vision.
• Ecosystem curiosity : interest in how content connects to CRM, loyalty, and performance media. You see social as part of a bigger picture, not an isolated channel.
• AI optimism : genuine interest in how AI and emerging tools are transforming content. You're excited by the opportunity, not threatened by the change.
• Leadership presence : able to step into an existing team and existing client relationships, build trust quickly, and provide steady, confident direction from day one.

For more info please reach out to the team with your resume, portfolio, and/or recent examples of your work: View email address on ca.talent.com

Role type: Existing

Location: Downtown Toronto, Hybrid

Salary: $110,000 - $120,000, commensurate with experience

About Tadiem

Tadiem is proud to foster a culture and decency, in equal measure. Our people are our priority and we work hard to cultivate an environment where they can do the best work of their careers. Some of the ways we do this are:

• A truly hybrid work environment that balances the best of both worlds.
• A recognition that in service industries the workload ebbs and flows and we balance that with an additional 10 days to rest and recharge on top of your vacation entitlement to support work-life balance.
• The ability to invest in your future, today and tomorrow, with a little extra help from the company DPSP (RSP matching) program.
• Support from a pool of experts across various disciplines to learn from and collaborate with as well as the autonomy to be the CEO of your career.

As an equal opportunity employer our goal is to build a diverse workforce that is representative, at all job levels, of the world we live in. If you require any accommodations during the selection process, please reach out.

We use an AI tool to help with notetaking during interviews. Using this tool is optional. If you are invited to an interview, you will be given the opportunity to opt out if you choose.

We do not use any AI tools to screen applicants and if you've taken the time reaching out to us, please know that we've taken the time to review it.

Free Money

Build the future with us, we’ll help build the future you. We match you dollar for dollar on retirement; the longer you stay, the more we pay.

Flexible hours

We’re “Forever Run by Humans,” not the clock. We’re trialing new models of work to make the agency studio a more efficient, effective, and happier place to be.

Health and dental

You need some energy and good smiles to win in this game.

Because yeah, we know you’re scrolling. Get some extra $ towards your bill and hey, you might learn something between those crispy memes.

Mmm...vacation

Step. Away. From. The. Screen. We make long weekends longer, close for holidays and actively encourage those personal days get used for experiences in real life.