Events Manager - BinSentry

Events Manager

Marketing – Kitchener, Ontario (Hybrid)

About BinSentry

BinSentry is a fast‑growing ag‑tech company based in Kitchener‑Waterloo, ON. We provide solutions that increase efficiency, reduce costs, and enhance profitability across the agriculture supply chain. Leveraging artificial intelligence and high‑quality optical sensors, we deliver user‑friendly software that improves forecasting and decision‑making for feed mills and protein producers.

We currently monitor more than 60,000 bins in real time across North America, and we are leading the way in agricultural supply‑chain management.

Job Overview

The Events Manager owns BinSentry’s full event portfolio—from our flagship “Saddle Up” customer event to major industry trade shows and a calendar of regional sales shows. You will plan, coordinate, and execute every detail of each event, ensuring BinSentry presents professionally, on brand, and on budget. This high‑visibility role sits at the intersection of marketing, sales, and customer experience.

Key Responsibilities

Saddle Up — BinSentry Annual Customer Event

• Own end‑to‑end planning and execution of “Saddle Up,” BinSentry’s major annual customer event, from concept through post‑event wrap‑up.
• Manage venue selection, contract negotiation, logistics, catering, A/V, entertainment, and on‑site coordination.
• Develop and manage the event budget, tracking actuals against plan.
• Coordinate with internal teams (sales, marketing, product) and external vendors to deliver a seamless attendee experience.
• Drive registration, communications, and attendee engagement before, during, and after the event.
• Collect feedback and prepare post‑event reports with attendance data, highlights, and recommendations for continuous improvement.

Major Industry Trade Shows

• Lead planning and on‑site management for the International Production & Processing Expo (IPPE), one of the world’s largest poultry, meat, and feed industry events.
• Lead planning and on‑site management for the World Pork Expo—the largest single‑species livestock show worldwide.
• Manage booth design, layout, freight, setup, teardown, and all show‑services coordination for both events.
• Work with sales and customer experience to align show objectives, messaging, and staffing to business priorities.
• Handle exhibitor registrations, housing blocks, badge orders, and all exhibitor‑services requirements.
• Attend both events in person and serve as the primary BinSentry on‑site contact.

Regional and Local Shows

• Manage a portfolio of local, regional, and state‑level shows and events on behalf of the sales team.
• Coordinate logistics, including booth materials, shipping, setup guidance, and staffing support.
• Maintain a master events calendar and proactively communicate deadlines and requirements to the sales team.
• Evaluate new event opportunities and make recommendations based on market fit and ROI.

Sponsorships

• Identify, evaluate, and manage trade‑show and event‑related sponsorships aligned with BinSentry’s brand and commercial goals.
• Negotiate sponsorship packages and ensure all deliverables (signage, speaking slots, digital assets, etc.) are fulfilled.
• Track sponsorship value and report on outcomes to marketing leadership.
• Ensure adequate inventory of marketing literature, product collateral, and branded premiums is available for every show.
• Coordinate with the marketing team on the creation and replenishment of materials.
• Manage fulfillment and shipping of materials to events, ensuring timely delivery.
• Maintain organized inventory of reusable booth assets, signage, and display materials.

General Event Operations

• Build and maintain strong relationships with event organizers, venues, vendors, and industry associations.
• Develop and maintain standard operating procedures, show kits, and planning templates to support consistent execution.
• Manage multiple events simultaneously, prioritizing effectively to meet deadlines.
• Track and report on event ROI, key metrics, and lessons learned.

Qualifications

Required

• 3+ years of experience in event planning, trade‑show management, or a related marketing operations role.
• Proven ability to manage multiple complex events simultaneously, from planning through execution.
• Strong project‑management skills with a track record of meeting deadlines and budgets.
• Excellent organizational skills and meticulous attention to detail.
• Strong interpersonal and communication skills; comfortable working cross‑functionally with sales, marketing, and external partners.
• Willingness and ability to travel to major events (IPPE, World Pork Expo, Saddle Up) and select regional shows.
• Proficiency with standard productivity and project‑management tools (e.g., Google Workspace, Microsoft 365, project‑management software).
• Knowledge and experience in the swine, poultry, and milling sectors is an asset.

Preferred

• Experience in the agriculture, ag‑tech, animal nutrition, poultry, or swine industries.
• Familiarity with trade‑show exhibitor processes (Freeman, GES, or similar show‑services contractors).
• Experience working in a hybrid or remote environment within a distributed team.
• Post‑secondary education in marketing, event management, communications, or a related field.

What We Offer

• A key, high‑impact role where your work is visible across the entire organization and to our customers.
• Flexible hybrid or fully remote work environment.
• Collaborative, entrepreneurial culture where ideas are encouraged and ownership is rewarded.
• Competitive compensation and benefits package.
• Opportunity to represent an innovative ag‑tech brand at some of the industry’s most important events.