CMS Specialist

Company Profile:

Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey!

Position Overview:

LawDepot is currently expanding and looking to recruit a CMS Specialist – Checkout Experience in Edmonton, Alberta. In this role, you will be responsible for creating, planning, and implementing content and design experiments focused on optimizing UX in the checkout area of our website. This is a full-time permanent position, working 37.5 hours per week with opportunities for a hybrid office work schedule.

Primary Responsibilities:

• Create checkout pages for a large-scale eCommerce website, focused on conversion rate optimization (CRO) and increasing customer lifetime revenue value

• Craft persuasive, engaging, concise, and user-friendly content that guides users through the checkout journey

• Write, edit, and organize the presentation of page elements to enhance checkout page performance

• Update pricing and subscription option information to communicate product value propositions

• Implement copy and design changes using our internal content management system (CMS), ensuring high attention to detail and accuracy when publishing

• Conduct in-depth research on checkout presentation best practices, competitor strategies, pricing, and user behavior to uncover opportunities

• Utilize A/B testing to experiment with presentation changes and optimize the checkout experience

• Collaborate with the checkout lead, analysts, UX designers, product owners, and specialists to cohesively plan and prioritize projects

• Analyze the performance of checkout pages through experiment analysis, usage analysis, and customer segmentation

• Identify areas of opportunity and provide actionable recommendations that drive strategic enhancements

• Regularly communicate the progress of checkout initiatives, providing detailed updates and next steps

• Create production-ready assets for Checkout experiments, including both self-initiated and team-driven projects

• Coordinate with IS teams to ensure accurate implementation for pages not supported by our CMS

Knowledge and Skill Requirements:

• Post-secondary education in Business, Marketing, Communications, Consumer Psychology, or other relevant fields

• Experience with conversion focused copywriting

• Understanding of consumer psychology, online marketing, and conversion optimization

• Excellent written and verbal communication skills

• Strong editing skills to ensure clarity, consistency, and readability of material

• Proficient in CSS, with the ability to iterate on visual experiments, design responsive layouts and apply creative styling techniques

• Ability to convey complicated information in a succinct way and adjust writing style based on audience

• Strong research and analytical skills

• Ability to identify opportunities and suggest new ideas

• Self-driven, with the ability to work collaboratively with cross-functional teams

• Ability to learn new tools quickly (ex. content management systems)

• Organizational skills to manage multiple projects and meet deadlines

• High attention to detail and a commitment to delivering quality work

• Familiarity with front-end tools and technologies would be an asset

• Technical or UX writing experience would be an asset

• Knowledge of conversion rate optimization (CRO) best practices and content optimization strategies would be an asset

Why You Should Join the LawDepot Team:

• Excellent total compensation package

• Comprehensive health and dental benefits, plus an additional Health Care Spending Account

• Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)

• Three weeks paid vacation, plus bonus personal days

• Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets

• Company share plan

• Free catered lunches for the entire office

• Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)

• Casual work environment

• Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)

• Free and easily accessible parking

• Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away

• Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office

How to Apply:

Please submit a resume and cover letter online via our Careers page at

We thank all applicants; however, only those selected for an interview will be contacted.