Media Strategy Director for Performance Marketing
Triwill Group
Join a partner company as the Director of Media Strategy & Activation specializing in paid media based in Canada. Drive brand and performance marketing through strategic channel management.
In this senior leadership position, you will own the media strategy development and execution. The role involves overseeing the complete media portfolio and making strategic decisions regarding channel mix, budgets, and growth. Collaborate with Marketing, Product Growth, Sales, and Data Science teams to effectively link media efforts to business results.
Key Responsibilities:
• Direct the development of media strategies
• Manage comprehensive media investment portfolios
• Align media activities with business outcomes
• Enhance internal capabilities and liaise with agencies
• Implement AI and automation in media practices
Requirements:
• Significant experience in media strategy and activation
• Exceptional collaborative leadership skills
• Proficient in various digital media channels
• Understanding of AI's role in media
• Experience in managing budgets and agency relationships
Elevate your career by leading innovative media strategies that drive performance.
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Vacancy posted 17 hours ago
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