Director of Digital Marketing Innovations
WSP
Drive WSP's digital marketing innovation as the Director of Digital Marketing Innovations. This pivotal role requires expertise in global media and community engagement.
As the Director of Digital Marketing Innovations, you will shape and execute a comprehensive digital marketing strategy for WSP. Your role involves building a high-performing team focused on paid media, audience targeting, and community management. Collaboration with cross-functional leaders will be essential to implement scalable strategies that align with local market needs.
Key Responsibilities:
• Lead the development of digital marketing strategies
• Manage and optimize global paid media investments
• Oversee social media community engagement initiatives
• Design performance and attribution measurement frameworks
• Foster a culture of innovation within the marketing team
Requirements:
• 10+ years in digital and social media marketing
• 5+ years of experience in global team leadership
• Strong skills in analytics, targeting, and performance optimization
• Background in B2B marketing within large organizations
• Proven ability to manage complex marketing functions
Become a key player at WSP, transforming digital marketing practices with innovative strategies and leadership.
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Vacancy posted 4 days ago
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