Technical Sales Specialist - Microgrid Software Solutions (Toronto)
$80k - $120k per yearUL
Position Overview UL Solutions is seeking a Technical Sales Specialist with expertise in microgrids and distributed energy systems. This role blends technical acumen, consultative selling, and customer-facing engagement to drive growth of the HOMER software portfolio. The ideal candidate excels at communicating complex concepts, presenting to diverse audiences, and closing high-value B2B opportunities.
Work model: Fully remote or if local to a UL office, hybrid 3 days a week on-site, working from any UL Solutions office in the United States.
Key Responsibilities Lead Generation & Business Development: Proactively generate new leads through outreach, networking, and industry engagement; undertake inbound and outbound lead pursuit activities; provide HOMER software demonstrations; support technical scoping, solution architecture discussions, and pre‑sales engineering needs; build and maintain strong relationships with decision‑makers, influencers, and technical stakeholders.
Sales & Revenue Generation: Own the full B2B sales lifecycle from lead qualification and needs assessment to proposal development, negotiation, and closing; work closely with strategic customers to identify business challenges and translate them into technical solutions; maintain a healthy pipeline and consistently meet or exceed quarterly and annual sales targets.
Conference & Event Representation: Represent UL Solutions and HOMER software as a speaker or panelist at conferences, webinars, customer events, and industry workshops; deliver compelling presentations that showcase thought leadership in microgrids, energy digitalization, and software innovation.
Marketing Collaboration: Partner with the marketing team to support campaigns, contribute technical content, and refine messaging for target markets; provide feedback from the field to improve product positioning, sales collateral, and go‑to‑market strategy.
Internal Collaboration: Provide client feedback and requests to the product teams; collaborate with counterparts in other segments to identify and exploit synergies from existing clients; establish regular channels of communication; attend regular UL Solutions and team meetings; contribute to the development of the strategy for HOMER software by providing input on customer needs, pain points, trends, etc.
Required Qualifications Strong technical background in microgrids, distributed energy resources, or energy management systems.
Familiarity with microgrid design software, HOMER preferred, EMS platforms, or energy analytics software.
Proven ability to generate leads, manage pipelines, and execute consultative sales strategies.
Experience leading software demonstrations and communicating technical details to both technical and non‑technical audiences.
Demonstrated success in B2B sales, including closing complex deals.
Excellent verbal and written communication skills; solid English proficiency is a must.
Preferred Experience Experience giving professional presentations or public‑facing talks, especially at industry events, conferences, or webinars.
Background in engineering, renewable energy, power systems, or a related technical field.
Experience selling into utility, C&I, EPC, or energy developer markets.
Minimum 3+ years of B2B related software sales experience.
Compensation Base salary range: $80,000 – $120,000. Members of the sales function are eligible to participate in the UL Solutions Sales Incentive Plan. The annual target incentive for this position is 55% of the base salary, paid quarterly, and is contingent upon performance.
Equal Employment Opportunity UL LLC has been and will continue to be an equal opportunity employer. To assure full implementation of this equal employment policy, we will take steps to assure that persons are recruited, hired, assigned and promoted without regard to race, color, age, sex or gender, sexual orientation, gender identity, gender expression, transgender status, religion, creed, national origin, ethnicity, citizenship, ancestry, disability, genetic information, military or veteran status, pregnancy, marital or familial status, or any other protected category under applicable law. #J-18808-Ljbffr
Vacancy posted 3 hours ago
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