Marketing coordinator

Education

• College/CEGEP
• or equivalent experience

Work setting

• Business
• Private company, corporation or industry

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Write speeches, presentations and press releases
• Perform administrative tasks
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Act as spokesperson for an organization
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Design, conduct and analyze quantitative and qualitative research projects
• Conduct online marketing, E-commerce and Website promotions
• Prepare funding applications
• Develop marketing strategies
• Deliver presentations at conferences, workshops or symposia
• Write and edit press releases, newsletter and communications materials
• Copywrite
• Plan and direct advertising and marketing campaigns
• Implement marketing activities
• Leverage existing natural language processing (NLP) technologies and artificial intelligence (AI) solutions to develop communication assistance features

Supervision

• No supervision responsibility

Computer and technology knowledge

• Adobe Experience Manager (AEM)
• Microsoft Dynamics NAV
• Microsoft Visio
• MS Office
• MS Outlook
• MS Windows
• Adobe Photoshop
• InDesign
• MS Excel
• MS PowerPoint
• MS Word
• Database management
• Adobe XD
• Google Drive
• LinkedIn
• MailChimp
• Electronic mail
• Word processing software
• Communication software
• Website creation and management software
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Social Media
• SASS

Area of work experience

• Project coordination

Area of specialization

• Project management
• Communications
• Digital media
• Strategy

Security and safety

• Criminal record check

Work conditions and physical capabilities

• Attention to detail

Own tools/equipment

• Internet access

Personal suitability

• Excellent oral communication
• Excellent written communication
• Initiative
• Organized
• Dependability
• Reliability
• Integrity

Experience

• 2 years to less than 3 years

Employment terms options

• Flexible hours
• Day

Green job

• Involves duties and responsibilities that lead to positive environmental outcomes

Workplace information

• Hybrid

Health benefits

• Disability benefits
• Health care plan
• Paramedical services coverage
• Vision care benefits

Financial benefits

• Group insurance benefits
• Life insurance
• Mileage paid
• Registered Retirement Savings Plan (RRSP)

Long term benefits

• Long-term care insurance

Other benefits

• Deferred Profit Sharing Plan (DPSP)
• Free parking available
• Learning/training paid by employer
• On-site amenities
• On-site recreation and activities
• Team building opportunities
• Parking available
• Variable or compressed work week
• Wellness program