Strategic Planning Specialist

Date: Jun 24, 2026

Location: Markham, ON, CA, L3R6H2

#job-location.job-location-inline { display: inline; }

Company: Hyundai Motor Company

Hyundai Auto Canada Corp. is located in the heart of Markham, Ontario, and is a subsidiary of the esteemed Hyundai Motor Company of Korea. We are also a thriving hub of innovation, automotive excellence, and sheer driving passion. Our journey at Hyundai Canada takes us across the entire spectrum of automobiles, from subcompacts to luxurious premium sedans and the adventurous world of sport utility and crossovers. But we're about more than just cars. We're about crafting an exceptional experience that goes beyond the road.

Here at Hyundai Canada, we don't just hire team members; we embrace a team of individuals who are the driving force behind our growth and our unique culture. We're a dynamic, fast-paced environment where each day unfolds with fresh opportunities and exciting challenges. Our award-winning culture thrives on innovation, the exchange of new ideas, and a relentless pursuit of pushing boundaries.

WHAT YOU WILL DO

This position will play a central role in business strategy development, consumer and market research, sales analytics and short/long-term planning/forecasting. The successful candidate will help shape business plans through consumer insight intelligence, competitive analysis and cross functional project management for both the Hyundai and Genesis brands.

HOW WILL YOU MAKE AN IMPACT

Consumer Insights: Provide insights into automotive consumer patterns and trends using market research data. Build and distribute monthly consumer insights reports to inform changes in automotive trends and consumer preferences across the company.

Industry Forecasting: Collect and interpret economic and market data, third party forecasts and other relevant information to support the development of long, mid and short-term industry forecasts. Conduct continual market assessments and communicate pertinent insights and recommendations to top management.

Strategic Development: Assist in the development and maintenance of Hyundai Auto Canada’s Mid-Term sales plan. Contribute to the development of key business strategies to increase sales, market share and continue to grow revenue.

Brand Health and Ad Tracking: Oversee Brand Health and Ad Tracking initiatives, ensuring continuous monitoring and analysis of brand performance and advertisement effectiveness. Provide strategic analysis support to Marketing & CRM teams.

Qualitative and Quantitative Analysis: Provide qualitative and quantitative measures of customer acceptance regarding the performance of the company’s products, marketing efforts and brand equity.

Vendor Management: Manage relationships with vendors, including overseeing Contracts, Statements of Work (SOWs), Purchase Requests (PRs), Purchase Orders, and Invoice processing and payment.

Project Management: Oversee day-to-day management of multiple research projects using both primary and secondary sources regarding customer satisfaction, customer loyalty and customer segmentation.

Methodology Development: Develop research plans to match business objectives outlining methodology, timing, deliverables and costs.

WHAT YOU WILL BRING TO THE ROLE

Completion of an undergraduate degree or an equivalent combination of experience and education

5+ years of relevant experience in same or similar function with automotive experience being desirable.

Research Expertise: Serve as in-house expert on custom research, including all methods of qualitative and quantitative analysis,

Consumer Insights Tools: Experience working with consumer insight tools such as mTab, SPSS or similar software and conducting various types of consumer research.

Analytical Abilities: Ability to generate analyses, insights, and recommendations to drive business results.

Data Integration: Ability to integrate information from a wide variety of sources.

Highly proficient with Microsoft Excel, PowerPoint etc.

Statistical Proficiency: Strong proficiency with computer applications related to statistics. Good understanding and demonstrated use of statistical methodologies (e.g. significance testing, factor analysis, regression analysis).

Business Partnerships: Ability to build and maintain strong partnerships.

Influence and Problem-Solving: Ability to influence others through combination of facts, intuition and common sense.

Highly Developed Presentation Skills: Ability to develop and deliver impactful presentations to large and small groups

Deadline Management: Ability to manage multiple deadlines and priorities in a fast-paced environment

Knowledge of the Canadian automotive marketplace an asset.

OTHER DETAILS

This posting is for an existing vacancy.

Hiring Range: $70,300 - $89,000

The actual base salary offered is determined based on the successful candidate's relevant experience, skills, and competencies and considers internal equity.

Starting salary is typically offered in the lower to mid portion of the range, with placement determined by the successful candidate’s skills, experience, and internal equity considerations. Candidates with exceptional qualifications and directly relevant experience may be considered for compensation up to the maximum of the range.

WHAT HYUNDAI CANADA CAN OFFER YOU

Be part of an Award-Winning Culture

Access Comprehensive Health and Dental Coverage from Day One, including up to $2,500 in Mental Wellness Benefits

Take Advantage of RRSP Matching

Participate in an Exclusive Car Leasing Program

Benefit from Flexible Start Times

Receive Competitive Paid Time Off

Get Enhanced Maternity and Parental Leave Top-Up

Explore Career Growth, Mentoring, and Tuition Support Opportunities

Enjoy an Onsite Cafeteria and Game Room at our Markham Office

WHAT HAPPENS NEXT

Candidates will be reviewed on or before July 6, 2026.

STILL INTERESTED? WHY NOT APPLY?

If you are excited about this role, the automotive industry, or Hyundai Canada, why not apply? Even if you don’t meet every item listed above, or if you have never worked in automotive, we would love to hear from you. The secret to our recruitment success, real humans are reviewing resumes. There are no bots or algorithms in our process, so why not give it try and let us get to know you?

We are committed to providing employees with an experience that will help them grow and develop professionally. Ideal candidates are self-starters, team players and thrive in a dynamic environment. If you are looking to build your career with a growing organization where you can use your knowledge, skills and talents, consider joining our team.

Hyundai Auto Canada Corp. is committed to being an equal opportunity employer. We are also committed to meeting the needs of people with disabilities and their accessibility requirements. If you require accommodation during the interview process, please let us know and we will take all reasonable steps required to meet your accessibility requirements.

We thank all applicants for their interest; only candidates selected to proceed in the recruitment process will be contacted.