Director of Marketing

Role Overview

CTG Group is seeking a Director of Marketing to lead brand, campaign, and communications strategy across three companies: CTG, Giftcraft, and Malinda.

This role based is ideal for a strategic, hands‑on marketing leader who can set direction, build scalable systems, and oversee execution across internal team members, AI‑enabled workflows, and outsourced creative partners. The Director will own the marketing vision while ensuring consistent, high‑quality execution across all channels, brands, and markets.

Key Responsibilities

• Own and evolve the group-level marketing and communications strategy across CTG, Giftcraft, and Malinda.
• Define annual and quarterly marketing priorities aligned with commercial and brand objectives.
• Lead integrated campaigns across the customer lifecycle, from brand awareness to conversion and retention.
• Act as the senior marketing partner to executive leadership, providing strategic guidance, reporting, and recommendations.

Creative Direction & Brand Management

• Develop and oversee creative briefs to ensure cohesive messaging and visual direction across all digital and physical assets.
• Guide creative direction for campaigns, product launches, sales initiatives, and corporate communications.
• Maintain and evolve brand guidelines for each group company
• Ensure brand consistency across websites, social platforms, email, print materials, trade shows, and events.

Team Leadership & External Partnerships

• Build and manage a lean internal marketing team across junior and mid-level roles.
• Lead and coordinate external partners including graphic designers, video editors, photographers, and specialized agencies.
• Establish efficient workflows, timelines, and approval processes across internal and outsourced teams.
• Foster a collaborative, accountable, and performance-driven marketing culture.

Digital, AI & Marketing Operations

• Champion the adoption of AI tools to improve content creation, campaign planning, analytics, and workflow efficiency.
• Oversee website content, email marketing strategy, and CRM‑driven communications in collaboration with specialists.
• Ensure marketing operations are scalable and aligned across brands and regions.
• Manage marketing budgets, resources, and distributor relationships.

Campaign Performance & Reporting

• Define KPIs and oversee performance tracking across channels, campaigns, and brands.
• Analyze CRM insights and continuously optimize marketing initiatives.
• Present regular performance updates and strategic recommendations to leadership.

Events & Trade Shows

• Oversee marketing strategy and creative for trade shows, open houses, and corporate events.
• Ensure sales teams are supported with compelling presentations, launch assets, and marketing materials.
• Partner closely with sales, merchandising, and product teams to align go‑to‑market efforts.

Required Qualifications

• 8–12+ years of experience in marketing, communications, or brand leadership roles.
• Proven experience leading multi‑channel marketing strategies across digital, social, email, web, and print.
• Strong creative leadership skills with experience guiding internal teams and external partners.
• Experience managing budgets, vendors, and cross‑functional initiatives.
• Familiarity with CRM platforms, CMS tools, and digital analytics environments.
• Working knowledge of AI‑powered marketing tools and modern marketing workflows.
• Excellent communication, organizational, and leadership skills.
• Ability to work in office or hybrid in Toronto as required.

Preferred Qualifications

• Experience working across multiple brands or business units.
• Background in consumer products, lifestyle, or B2B/B2B2C environments.
• Experience supporting sales teams and large‑scale events or trade shows.

Benefits

• Company events
• Extended health care
• Dental and vision care
• Employee assistance program
• Paid time off

Why Join Us

• Opportunity to work across three established and growing lifestyle brands.
• Collaborative environment where creativity and innovation are encouraged.
• Be part of a team shaping the future of our digital customer experience and brand storytelling.