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Sales Director

Dakis Decision Systems Inc.

Dakis is a leader in the development of innovative technological solutions for independent retailers in the photo, electronics, and smart home industries. For over 25 years, our mission has been to transform the customer experience through powerful, intuitive, and personalized platforms for both online and in-store commerce.

We are looking for a Sales Director who is passionate about retail, strategic, and results-driven—someone capable of leading a team, expanding our client base, and positioning the Dakis brand as a leading reference in the industry.

Main Responsibilities

Strategy and Leadership

  • Develop and implement sales and recurring revenue strategies aligned with the company's growth objectives.
  • Define sales targets and contribute to monthly, quarterly, and annual budget planning.
  • Act as a success coach and generate sales opportunities through regular client interactions.

As an active senior field representative:

  • Identify new business and cross-selling opportunities to grow our client portfolio both in Canada and internationally.
  • Manage the entire sales cycle—from prospecting to closing—including demos and contract negotiations.
  • Represent Dakis at industry events, promote our solutions, and build relationships with clients and partners.
  • Build and maintain strong relationships with key clients and partners, ensuring proper use of our solutions and a high level of satisfaction.
  • Implement processes, tools, and performance indicators (KPIs) to optimize commercial efficiency.

Marketing and Communications

  • Identify new business and cross-selling opportunities to grow our client portfolio both in Canada and internationally.
  • Manage the entire sales cycle—from prospecting to closing—including demos and contract negotiations.
  • Represent Dakis at industry events, promote our solutions, and build relationships with clients and partners.
  • Build and maintain strong relationships with key clients and partners, ensuring proper use of our solutions and a high level of satisfaction.
  • Implement processes, tools, and performance indicators (KPIs) to optimize commercial efficiency.
  • Define and execute the annual marketing plan in collaboration with the marketing, development, and customer success teams (digital campaigns, events, content, newsletters, SEO/SEM, social media, etc.).
  • Increase brand awareness of Dakis through strategic partnerships and targeted communication to existing and potential clients.
  • Measure the effectiveness of sales and marketing initiatives and adjust tactics accordingly.

Desired Profile

Skills and Experience

  • 7 to 10 years of experience in B2B sales and/or marketing, ideally in technology, e-commerce, or SaaS software.
  • Proven experience in team management and growth strategy development.
  • Strong command of complex sales cycles, from prospecting to closing.
  • Highly analytical and results-oriented mindset.
  • Basic English proficiency is required, as we have English-speaking clients, partners, and suppliers. The role may occasionally require communication in English.

Assets

  • Experience in retail or the photography industry.
  • Familiarity with ClickUp, Capsule CRM, Microsoft CRM, and/or other marketing and CRM tools.
  • Creativity, curiosity, and an entrepreneurial spirit.

Why Join Dakis?

  • An established and growing company with a constant spirit of innovation.
  • A dynamic, passionate, and collaborative team.
  • Flexible work environment (one day a week in the Montreal – Verdun office).
  • Exciting, high-impact projects in a transforming niche market.

*Only selected candidates will be contacted*

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Vacancy posted 2 days ago
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