Creative Director

Company Description

We’re RCL - Reitmans Canada Limited . We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO, and PENN. Penningtons – more than ever before.

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.

With close to 400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience. What drives us? A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country.

Job Description

PENN. is entering its next chapter — and we’re looking for the creative leader who wants to help define it.

The Brand is evolving. We’re sharpening our fashion point of view, reimagining the in-store experience and finding new ways to connect with our customer. There’s momentum, there’s room to push boundaries, and there’s a real opportunity to influence what PENN. looks and feels like next.

If you have a strong creative point of view, love fashion and get excited by the idea of building, challenging and evolving a Brand — this could be your moment.

Reporting to the VP Marketing, the Creative Director defines and leads the creative vision for PENN., bringing a bold, distinctive and fashion-forward point of view to how the Brand shows up across campaigns, digital, e-commerce and, critically, the in-store experience.

Leading a multidisciplinary team across Art Direction, Graphic Design and Visual Merchandising, this role connects brand storytelling, product and customer experience to create a consistent and recognizable PENN. point of view. From seasonal campaigns and digital content to windows, mannequin styling, product presentation and in-store brand theatre, the Creative Director shapes how customers experience PENN. at every touchpoint.

Key Responsibilities

• Define and champion a bold, recognizable and ownable creative vision for PENN., translating brand strategy, customer insights, fashion trends and seasonal priorities into compelling creative concepts and visual experiences.
• Own the creative vision for the in-store experience, elevating windows, mannequin styling, outfitting, product presentation, signage and brand theatre to create inspiring, commercially relevant stores that bring PENN. to life.
• Lead the evolution of Visual Merchandising in close partnership with Retail, Merchandising and Marketing, ensuring creative concepts translate effectively across the store network while balancing brand impact, customer experience and commercial performance.
• Evolve PENN.’s visual identity and brand codes in partnership with the VP Marketing, ensuring a distinctive and cohesive expression across campaigns, stores, digital and e-commerce.
• Lead, inspire and develop the Senior Art Director, Graphic Design team and Visual Merchandising Manager, setting clear creative direction and providing feedback that elevates both the work and the talent.
• Partner closely with Merchandising, Retail, E-commerce and Marketing to connect product, storytelling and customer experience, ensuring creative ideas are both inspirational and commercially relevant.

Provide creative oversight for campaign and e-commerce photography, studio partnerships, creative innovation, production budgets and AI-enabled ways of working.

Qualifications

• Minimum 10 years of progressive creative experience within fashion, retail, lifestyle or consumer brands, including creative leadership experience.
• Proven ability to define and evolve a fashion brand’s creative vision, supported by a strong portfolio spanning campaigns, art direction, photography, digital creative and physical retail.
• Strong Visual Merchandising and in-store creative experience, with demonstrated ability to translate brand concepts into compelling windows, mannequin styling, product presentation and customer experiences at scale.
• Experience leading and developing multidisciplinary creative teams, including Art Directors, Graphic Designers, Visual Merchandising teams, photographers, stylists and external creative partners.
• Experience overseeing campaign and e-commerce photography, creative and production budgets, and emerging creative tools and AI-enabled ways of working.
• Bilingual in French and English to collaborate with teams and stakeholders across Canada.

What Success Looks Like

• PENN. has a bolder, more recognizable creative point of view and stronger fashion authority across every customer touchpoint.
• Stores become a powerful expression of PENN., with elevated windows, styling, product presentation and brand theatre that inspire customers and strengthen the shopping experience.
• Campaigns, digital, e-commerce and physical retail feel connected, creating one cohesive PENN. experience wherever the customer encounters the Brand.
• Creative work is consistently high quality, commercially relevant and delivered on time and within budget.
• Art Direction, Graphic Design and Visual Merchandising operate as one connected creative team, with clear direction, strong collaboration and a high bar for creative excellence.

Additional Information

What Sets Us Apart:

• Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Well-Being First: Access a comprehensive benefits program designed to take care of you.
• Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
• Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
• Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
• Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.
• Certain conditions apply

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience.

The use of Artificial Intelligence may be used for candidate screening purposes.

We thank all applicants. Only selected candidates will be contacted.